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Home HTC News Slider Smartphones HTC takes inspiration from Apple's '1984' to promote 'be different'.

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HTC takes inspiration from Apple's '1984' to promote 'be different'. Either a very bold move with the aim to garner earned media, or a misguided marketing strategy. HTC has launched a campaign that seemingly parodies '1984', one of Apple's most iconic TV commercials, to 'be different', by promoting a phone that is regarded by industry experts as very similar to the iphone 6.
HTC takes inspiration from Apple's '1984' to promote 'be different'.

HTC takes inspiration from Apple's '1984' to promote 'be different'.

Either a very bold move with the aim to garner earned media, or a misguided marketing strategy.
HTC has launched a campaign that seemingly parodies '1984', one of Apple's most iconic TV commercials, to 'be different', by promoting a phone that is regarded by industry experts as very similar to the iphone 6. 
The anti-Apple narrative is pretty obvious in the film; the protagonist is seen smashing a bowl full of pearl-white apples while automats, similar to those in '1984', look astonished. 
If HTC is embracing the irony and poking fun at itself then jolly good show. Let's hope that is the case and that it is a calculated risk too. 
HTC takes inspiration from Apple's '1984' to promote 'be different'.
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