China set a Guinness world record for marketing the most mobile phones

China set a Guinness world record for marketing the most mobile phones 

As Samsung and Apple battle for the limelight this week, Xiaomi has quietly stolen the show.

The Chinese low-priced smartphone manufacturer announced on Thursday that it had
set a Guinness world record for marketing the most mobile phones on one a single platform during a 24-hour period.

Xiaomi sold  2.11 million handsets during a 12-hour online sale continued wednesday – dubbed the 'Mi Fan Festival' – racking up a complete of $2.08 billion yuan ($335 million) in sales revenue.

The Mi Fan festival is an annual sales promotion event held around the company's birthday. a complete of one.3 million phones were sold  a minimum of year's event.


Entering the Guinness Book of World Records is the latest during a series of milestones for the 5-year-old company.
Disruptive force

Late last year, Xiaomi, living up its to repute as a "disruptive force", leapfrogged Lenovo and LG to become the world's third largest smartphone maker in terms of shipments behind Samsung and Apple, according to IDC.


The company sold  over sixty one million smartphones in 2014, up from 18.7 million in 2013, and expects to sell 100 million handsets this year, according to media reports.

Watching its meteoric rise, investors are flocking to put money into Xiaomi. It raised more than $1 billion in the latest round of funding in december, giving the corporate a $45 billion valuation – larger than Uber, Netflix and Twitter.

Xiaomi's success has been driven by the Chinese market wherever it sells over ninety % of its smartphones and is the number one player.

However, the corporate has been actively working on expanding its foothold outside of its home market, launching in key emerging markets as well as Bharat and indonesia in the past year.