Google search engine change will be devastating to many DME businesses

If you have not heard already, Google is making a major change to their search algorithm on Tuesday, April 21st and this could have major impacts on durable medical equipment businesses.  The search engine will be adding one of the most major updates on how websites will be ranked in search results, rewarding companies who have mobile friendly websites and penalizing those websites that do not.  Most home medical equipment companies do not have mobile friendly websites meaning that those recent excellent positions that they may have had locally with such keywords as: wheelchairs, scooter, walkers, braces, home modification, ramps, medical supplies, etc will most likely be severely impacted and will lose their rankings and lose out on many of the leads that have come in from Google searches for this type of equipment. Here is an article that describes this Mobilegeddon!

Many businesses have paid thousands of dollars for their cookie cutter website but the company that developed their site did not develop a responsive site for mobile devices.  Now these website development companies, which there are several in this industry, want to charge these suppliers thousands more for an upgraded, mobile friendly, cookie cutter website to make sure that their website is mobile friendly and will keep their position in the search engine results.  Many of these websites are not specifically designed for your unique business and with the ability for you to expand it to meet your unique, local business model.  Content can be king whenever developing a website and this is particularly important whenever you are wanting to continue to optimize your website and expand on the additional services and retail promotions that your company offers on a monthly basis.

Many Consultants understands the DME industry and the need to expand your marketing reach and the importance of generating leads via Google searches.  Our specialty is designing websites for complex rehab and DME suppliers without charging your businesses for additional content or simple features that are added to your website much like the other marketing companies in our industry.  For only $650 we design your custom website, which is mobile friendly, ensuring that your referral sources and potential customers will be able to easily find you in their Google searches as well as continue to return to your website to find valuable resources and services that your unique business offers to your local market.  This price is a small percent of what other industry marketing companies offer for their generic websites. We also submit your new website to over 100 different search engines so that customers who use these different search engines can find your business when searching specific keywords locally whenever they are looking for products or services that you offer. Our monthly hosting fees are also significantly less expensive than many other website development companies and we remain your partner to expand your website by adding landing pages for your specific retail specials, events or additions of your new services. Our website package is truly custom as well as you have a dedicated consulting partner experienced in our industry to help generate leads and expand your business.