How Google’s Mobilegeddon Algorithm Update Will Impact Realtors
Mobile-Friendly sites have always got a higher ranking on Google and now with the Mobilegeddon update that is slated for an April 21 release, the search engine giant is all set to take this concept several notches higher. If you are a Realtor who wants to stay ahead of the competition, the one way to do this is to get your site mobile optimized now; it will perform much better on search results.
Preference to Mobile-Friendly Sites
In 2014, Google had begun highlighting mobile-friendly sites and now they are being given preference even in search results. When you have a website for your real estate business, potential buyers are able to access the listings conveniently and easily via a desktop PC. But almost 60% of people access the INTERNET via mobile devices now. It means if you don’t have a mobile-friendly website, you are going to have a tough time attracting buyers and getting sellers to list their properties on your website.
Create a Seamless User Experience
If visitors access your website via a smartphone and find it difficult to navigate the pages, it will leave them frustrated and they will very easily move to a competitor site; this will have a negative impact on your business and profitability. The one way to attract new clients and keep your current ones happy is to optimize your site for mobile. If you want to know whether your site is already optimized as it should be, use Google’s Mobile Friendly Test.
See how your site stands up against the checklist. If you find that it falls short on the mobile-friendliness test, get those errors/discrepancies fixed by April 21. Chances are that a number of your competitors will have already optimized their business site for all mobile devices; don’t be left in the fray, mobile optimize your realty site today.
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