Five SEO freindly tips to get mobile apps counted in SERPs

1: Feature your brand prominently in the app name- 

The app name doubles as the link anchor text within the App Store and Android Market. Getting these sites to link to your app profile page, using your brand name as a link, is critical for tapping into their enormous link equity.Be sure to feature the brand name in the download page URL as well. Please see the app pages on Amazon, ebay.

2: Link to your app profile page(s) from your home page and/or site footer-

You have to aim the link equity of your most important pages at your app download pages. Many brands bury these important links.Consider building a landing page or section dedicated to your apps with screen shots, reviews, features, etc. But it must also have links from the most important pages of your site, and follow the other tips here to make it into Page 1 for brand queries.

3: Include your brand name in the link text that points at app download pages- 

Too many brands make the mistake of linking to the app profile page without including the brand name, as in  “Download iPhone App.” Even worse, some just link through the “Available on Android/App Store” graphics. (See Walmart example below.) This is a huge missed opportunity! Use your anchor text wisely. You have to signal that App Store or Android app page is all about your brand

4: Provide a QR link to download the app from your desktop site landing page-

 Use QR codes to give desktop site visitors easy app access. The QR needs to trigger app download on the right device once scanned. Remember to compress the link before your generate the QR. Native Apple and Android app page URLs exceed 50 characters. Producing high density Qrs that fail to scan when displayed at small sizes.For best results, use a link compression or QR platform that shows you bot QR crawl requests (full disclosure: we provide one). Our prediction is that QR will be a mobile search ranking signal within the next 12 months. Start experimenting now.

5: Cross-promote your app to mobile users, searchers, and bots- 

Here’s the magic. You already have a captive mobile audience itching for you to make it easy to discover relevant mobile pages (or your app).When iPhone, iPad, or Android browsers hit your site (desktop or mobile), provide a link at the top of the page for them to download the appropriate app for their device.But don’t stop there. For the trifecta, make sure Google’s new Smartphone Googlebot is crawling the app links from your mobile pages as well, using appropriately branded anchor text (not images).

App Store and Android Market app pages are a powerful new ranking opportunity for desktop and mobile searchers. Retailers and media brands with large volumes of site traffic, page content, link networks, or social popularity, can easily leverage these digital assets to influence app profile page relevance, and app popularity, at the same time.