You know what's next - Yahoo! will get bought out by a communications company.
As some of you who read all of my updates on all of my social media channels: Facebook / Twitter / Instagram have read in the past, I've been talking about this rapid period of change regarding mobile, generation C and things like retail moving to an ever growing mobile experience.
Verizon buys AOL...
Deal Gives Carrier Access to Digital Content, Ad Platforms
Verizon Communications Inc. agreed to buy AOL Inc. in a deal valued at $4.4 billion, giving the largest U.S. wireless carrier digital content and Web advertising platforms.
Verizon has the ability to identify users as they move between desktop and mobile devices. That data could solve one of the biggest problems plaguing digital advertising companies, which, due to poor functionality of cookies on mobile devices, have difficulty getting their targeting to work outside of desktop.
The only other big player with a solid solution to tie user identity across devices is Facebook.
If the deal goes through, Verizon will absorb AOL’s 2 million subscribers.
“Verizon has a strong presence in the millions of customers that they have in the mobile platform,”explains Krishnan.
“AOL has a very useful digital advertisement platform where advertisers can go bid for advertisement slots. Now, think about how they could use that to personalize advertisements and contextualize it based on what they know about [Verizon] mobile customers – they would move towards the personalization of ads and content.”
Mark my words, this one single move in the history of buyouts in digital tech will impact the ENTIRE marketplace.
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