For a business, a good website is its most vital and strategic online marketing tool in the digital era. However, in the age of high speed internet and even higher internet penetration, just having a make-do website isn’t really a value add for a business counting on it to generate long-term leads and revenue.
As the Marketing & e-business Manager at Whyte Creations, an SME based in Qatar, I closely work with our team of web developers, SEO experts and content marketing analyst on unique methods to increase our website traffic. And since our company’s inception 4 years ago (with quite a few ups and downs with the website traffic figures), we understand that although growing website traffic isn’t “rocket science,” it is an dynamic aspect which requires consistent, monitored effort for a significant passage of time (anywhere between 4 – 6 months for most businesses).
Based on our experience at Whyte, here’s a quick list of methods to attract and maintain a steady flow of visitors to your website.
Go Responsive: A responsive web design adapts or optimizes itself to different screen sizes and resolutions like that of a tablet, smartphone or desktop being used by a visitor. As site visitors are increasingly using multiple devices to access websites, a responsive web design enhances user experience which can actually boost his/her interest in surfing through your website with minimal distractions. Whyte Creations designed this responsive e-commerce web site for Starlink World Qatar which enables the premium online retailer connect with users across devices 
Search Engine Optimization (SEO) : Focus on your target market in terms of location and demographic and publish relevant, fresh and keyword optimized content (not keyword stuffing) with quality information. To start with, the best way to up your SEO is to make sure your content and images are all aligned with the keywords, metadata, and H1 and H2 tags on your site. The core message of each page on your website should have a keyword focus. Whyte Creations SEO solutions have helped clients gain a significant rise in website traffic as a result of strategic targeting, a focus on the appropriate keyword and optimized content.
Reduce Website Loading Time: In tune with the website design trends, incorporating elements like images, graphics and animation may end up resulting in complex and slow loading websites despite being high on aesthetics. Ask your web designer to tackle this issue with techniques like minifying the content, and optimizing the images for the web and keep the website loading time to minimum. Regularly monitor your website page speed through tools like Google Page Insights.
While the expert debate on the ideal website loading speed continues you could try methods like using a Content Delivery Network (CDN), Cache Your Website, Improve Your Web Hosting and Remove Plugins You Don’t Need to improve website speed as suggested in this informative blog by seoandy.
Social Media Optimization: With social media consumption trends at an all-time high, creating quality shareable content can’t be ignored. Quality visual, informative content on social media platforms relevant to the nature of your business. Adding your website’s url to your social media profiles, not only benefits SEO but also helps get more website traffic. Moreover, adding links to social media postings with an attractive title, crisp description, an image and link to your homepage, blog or any relevant section of the website may also work wonders. You can also leverage the benefits of Call to Action (CTA).
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