Google loves bloggers, it helps them direct interested visitors to your website when you blog.

Do you have a blog on your website?

 

A blog is a perfect way to keep you website refreshed in Google’s ranking. Also if a visitor to Google types in a string of keywords that are a close match to the content of your blog, Google will direct them to your website. Another reason why content marketing is so important. If you haven’t already, it is time to add educational/helpful information to your website for your web visitors to read.

Here is an example to help you understand how this happens. Type into Google (including the quotes) “In our buyer beware society, we take recommendations from our peers seriously” and you should come across my blog dated 8th October.  A screen shot below shows you the blog page from Marketing Talk's website, the 8th Oct blog is at the bottom.

Do you blog on other sites?

When you post a comment on a well ranked forum or blog - and sign off with your name/business name and web address, you have created another back link to your website. Google counts this as a vote for your website and your search engine ranking improves.

The more times your business website can appear on the first page of Google when people type in your name or business name, the more you appear to be well known. If you are seen to be providing good business information on respected blogs, it creates the impression that you are the expert in your field.

Join quality blogs and free networks where you can introduce yourself, participate in the interactive forums, pose a question or provide a thoughtful opinion to position yourself and/or promote your business.

Are you listed where you can be found?

Are you a member of an association or a business group? Check if there is an option to list your profile online as Google ranks backlinks from edu.au, org.au and gov.au websites highly. Check what your Local Govt Authority, your own networking group or your local business association allows you.

Blog on respected sites. Websites with a big following and lots of traffic that publish your comment will raise your profile substantially. Be careful to make only comments you want to see publicly linked with your business, preferably on sites where your target market is that will promote your business.

Do you Google yourself?

It is a good idea to Google your name now and then to see where you pop up. You might be surprised! Perhaps you presented a workshop or were a guest speaker, then you might find a follow up mention or story or some comments that has given you and your business name/product some extra promotion.

Have you checked your Google maps listing? Are there any good or bad reviews? With so many people owning smartphones and tablets, we are using maps constantly. Are you up to speed?

Go on - you know you want to Google this possibility, so give it a go right now!

About Sherryn:

Listed among 20 Australian entrepreneurial women in AIM's Management Today Magazine 2011, Sherryn McBride is a freelance marketer, industry speaker, workshop trainer and author on a mission to get Perth businesses more noticed, remembered and referred. Her knowledge is drawn from 28 yrs managing state branches for national corps/consultancies before hanging out her shingle Marketing Talk to work with SMEs in 2007.

Grab the free resources on the website www.marketingtalk.com.au and register for the free monthly newsletterwith marketing tips, invitations to future DIY workshops, coffee conversations and Facebook training. Or book an industry talk at your workplace.