Facebook Social Listening Goes The Way of Google Organic Keyword Monitoring

So Facebook must be doing well with its advertising products, because as of Halloween (that's right, tomorrow 10/31), Facebook will turn off all keyword search and topic profiles for everyone, including API feeds to premium and free social listening tools.

The big question now is, how to adjust marketing strategy that incorporates social listening, and what to do with tools that focus on social listening. While Twitter remains a key social listening input, Facebook turning off their firehose to push companies into paid advertising, definitely changes the game.  For some organizations, where Facebook has been their bread and butter for understanding user sentiment, we may recommend a complete reassessment of tools and strategy. For others, however, it's more complex than that.

The first step will be to socialize (no pun intended) within your organization the changes and run a high level assessment of how this affects initiatives and reporting that included social listening components. Next would be to understand what alternatives you have available and the corresponding change efforts needed to transition

Shoot me a quick message and happy to act as a sounding board and talk through any particulars!