9 Reasons To Invest In A Shoppable Magazine (Part I)

With the rise of shoppable content, everything is currently undergoing a “shoppability test’:  from social media, with its pins and Instagram pictures, to e-commerce. According to The Guardian, “shoppable" is the word that retail is swearing by nowadays, so there's no surprise that shoppable magazines are currently in demand. So without any further ado, here are the 9 reasons why you should consider investing in them. 

1. Differentiate yourself from competition

To illustrate just how big the world of e-commerce is, here are the numbers: in 2015, it became a 1.6 trillion dollar market that is expected to grow over 20% in the upcoming year. There are approximately 12-24 million online stores worldwide, and the top 1% of them (giants like Amazon, eBay and Walmart, among others) account for 34% of total annual sales, as reported byLemonStand. For this very reason, standing out from the crowd has never been more difficult — and that's why retailers need to find new commerce concepts and content solutions. And the shoppable magazine is, indeed, a new content solution (with an editorial touch and a powerful commercial capability) that not only looks different, but also operates in a way that isn't common practice (yet). In other words, it is an unexpected answer to your retail competitors.