Here is the digital marketing trends we can expect in 2016
Video, Video everywhere!
Video is everywhere, and it’s the best way to engage with millennials. Facebook live streaming, Periscope, Snapchat, and YouTube are on the rise now more than ever. Millennials prefer to watch video on these platforms more so than on television. It’s time to take video to the next level and allow video streaming to be at the top of your digital marketing plan
Video, Video everywhere!
Video is everywhere, and it’s the best way to engage with millennials. Facebook live streaming, Periscope, Snapchat, and YouTube are on the rise now more than ever. Millennials prefer to watch video on these platforms more so than on television. It’s time to take video to the next level and allow video streaming to be at the top of your digital marketing plan
All About Mobile.
When you take a look around a room, nearly everyone is on their Smartphone. This is expected to increase even more in 2016 and dominate over a desktop. Marketers have to think mobile first when it comes to every channel of digital marketing. The numbers of people browsing on mobile passed desktop users a long time ago. This means mobile and responsive websites, and mobile targeted campaigns is expected in 2016.
When you take a look around a room, nearly everyone is on their Smartphone. This is expected to increase even more in 2016 and dominate over a desktop. Marketers have to think mobile first when it comes to every channel of digital marketing. The numbers of people browsing on mobile passed desktop users a long time ago. This means mobile and responsive websites, and mobile targeted campaigns is expected in 2016.
The Adoption of Wearable Technology.
The Apple Watch, a first generation smartwatch, was released this year and competing smartwatches are scheduled to launch in 2016. Internationally, consumer uptake of wearables is expected to grow 35 percent per year between 2015 and 2019, which will have a large impact on marketing strategies. Because the devices' screens are so small web and app content should be shorter, favoring a “listicle” format over a traditional article format. Wearables also require online marketers to think about how to best provide “on-the-go” information, as well as create content that is easily searchable via voice commands.
The Apple Watch, a first generation smartwatch, was released this year and competing smartwatches are scheduled to launch in 2016. Internationally, consumer uptake of wearables is expected to grow 35 percent per year between 2015 and 2019, which will have a large impact on marketing strategies. Because the devices' screens are so small web and app content should be shorter, favoring a “listicle” format over a traditional article format. Wearables also require online marketers to think about how to best provide “on-the-go” information, as well as create content that is easily searchable via voice commands.
Reach the Right Audience with Social Media.
Social Media must be part of every digital marketing budget in 2016. It needs to tie in with all other means of marketing including your website and email campaigns. There is such a huge audience to reach on each social platform, and if your brand isn’t taking advantage of that, then you are missing the mark. Social Media has many new capabilities for targeting to the right audience, generating clicks to a website and creating overall brand awareness.
Social Media must be part of every digital marketing budget in 2016. It needs to tie in with all other means of marketing including your website and email campaigns. There is such a huge audience to reach on each social platform, and if your brand isn’t taking advantage of that, then you are missing the mark. Social Media has many new capabilities for targeting to the right audience, generating clicks to a website and creating overall brand awareness.
Content. Content. Content.
Personalization will get a new meaning when it comes to content marketing this year. You need to know your customers, like really know your customers and curate content accordingly.The content marketing will move beyond than informing and entertaining into more of creating experience through storytelling, albeit, the older form of story-telling with an intro, middle and conclusion will take short, anecdotal form to capitalize on the dwindling attention span of the consumers. Content marketing will be a huge part of all stages of the sales funnel and content would no longer be a marketing-only initiative.
Personalization will get a new meaning when it comes to content marketing this year. You need to know your customers, like really know your customers and curate content accordingly.The content marketing will move beyond than informing and entertaining into more of creating experience through storytelling, albeit, the older form of story-telling with an intro, middle and conclusion will take short, anecdotal form to capitalize on the dwindling attention span of the consumers. Content marketing will be a huge part of all stages of the sales funnel and content would no longer be a marketing-only initiative.
A new year will bring new changes to digital marketing.
Brace Yourself for 2016 season!
Brace Yourself for 2016 season!
Post A Comment:
0 comments: