Mozilla announced it would start selling $25 phones in India and Indonesia later this year. Interestingly, those are the same markets that Xiaomi, the Chinese smartphone maker that has catapulted to success over the past three years, plans to pursue. BusinessWeek has a great profile of Xiaomi and its founder Lei Jun. Xiaomi manufactures high quality but low-cost smartphones, opting to drive in revenues from its software service (it uses the Amazon model).
There are a number of other smartphone competitors popping up around the world.
All this is pushing the smartphone market in a different and perhaps unknown direction. That includes Apple. The rise of these competitors have forced Apple to roll out a "cost-effective" version of the iPhone last year - the iPhone 5c.
At the end of the day, all of this is good for the consumer who will eventually benefit from a high quality and cost-effective product. Watch this space.
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