"Marketing is like sex: everyone thinks they’re good at it." Steve Tobak

"Marketing is like sex: everyone thinks they’re good at it." Steve Tobak I would take that one step further and say email marketing is like sex… With this in mind, here are a few basic things you may like to consider when choosing an email provider. Because you've got to have the tools, right? 1 Do they provide basic reporting tools so who know open rates/click through rates etc. 2 Do they integrate well with other services you use to run your business i.e. WordPress, Shopify etc. 3 What is the editing tool like, do you have a range of templates you can use, are there built in social media sharing tools? 4 What is their support like? Do you have to be a premium member to access? 5 Autoresponder functionality: Not all providers offer this (especially free plans) 6 Segmentation: This is important if you want to segment subscribers depending on action/product purchased etc and build a targeted sales funnel. 7 A/B testing. Super important for testing headlines 8 Education: Some providers have a good knowledge base you can dive into as and when. 9. User friendly: It's all very well signing up for a highfalutin' email provider, but if you have trouble using it effectively, then the premium might not be worth the hassle. What would you add? Would love to know :-)