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iTech Dunya is a technology blog that specializes in tech-related topics.Our GOAL is to produce high-quality content for our millions of readers.
The iPhone X is likely to be a phenomenal success for Apple. But its success will not be driven by anything new that the new phone packs inside. Instead, its success will be based on the phone’s screen size. Essentially, iPhone X provides the same screen real-estate as an iPhone Plus, but with the sleeker form factor of the iPhone 7 or 8.
Apple has done a great job at changing the paradigm of our thinking about the iPhone. If you only care about making phone calls, then an iPhone 4 is good enough. Why pay for more? You probably don’t even need to upgrade your phone for years, as long as the battery keeps holding its charge. However, for most, the actual “phone” function is the least important of the iPhone.
From an earnings perspective, iPhone X will be a tremendous boost. It will increase the average selling price per unit by a few hundred dollars, which should help not just sales, but profit margins as well. This is actually healthy for both Apple and the entire iPhone ecosystem (including DRAM and solid state drive makers — for example, we still have a large position in Micron Technology). People were also postponing buying new iPhones while waiting for the iPhone X; thus, the number of units sold will probably exceed most optimistic expectations.
Then the question becomes, What is next? Higher-priced iPhones will also change the dynamics of the upgrade cycle. Apple is going to have a harder time convincing iFanatics to shell out $1,000-$1,200 every year (or even every two years). The upgrade cycle will likely be elongating to three or four years. Thus, any blow-out success of iPhone X in 2017 and early 2018 will be coming at the expense of future years. Even if you are a loyal Apple shareholder, you have to be prepared for this.
Absent a new category of products, Apple is turning into a fully ripe stock. Yes, it will look statistically cheap based on 2018 earnings, but that will not be the case if you look at 2019 or 2020 earnings. As all the excitement subsides, Apple stock will have to answer an extremely important question: What is next? After all, the value of any business is a lot more than the earnings generated next year, but far beyond that.
Originally Published on Contrarianedge.com
So, how does one invest in this overvalued market? Our strategy is spelled out in this fairly in-depth article.
Vitaliy Katsenelson is the CIO at Investment Management Associates, which is anything but your average investment firm. (Seriously, take a look.)
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iTech Dunya is a technology blog that specializes in tech-related topics.Our GOAL is to produce high-quality content for our millions of readers.

Soon those who can afford to set aside US$999 for a phone will turn into anamoji addicts. Apple’s latest invention enables you to tap into the wonders of the facial coding camera to convert your own facial expressions into a live emoji which can exactly mirror your mood at that moment.
It is a neat and highly trendy feature – which may come across as a simple fad – yet nothing could be further from the truth because it taps into human nature.
As I write in my latest book Small Data, years ago a group of scientists decided to investigate the phenomenon of ‘enclothed cognition’: the idea that when we dress up our personalities change.
The scientists asked a group of volunteers to wear a white lab coat and were given one that had been labeled “doctor”, “dentist”, or nothing. The research measured the respondents' behavior before and after.
To everyone’s surprise, those who wore the white lab coat originally hanging underneath the doctor signage were able to solve questions faster and more accurately after putting on the coat. They even witnessed an increase of self-confidence. Those wearing the dentist’s lab coat saw a slight improvement. Those wearing a lab coat with no signage witnessed no change at all.
Enclothed cognition is everywhere, but it is so subtle that we rarely notice it. Enclothed cognition is present when ladies dress up for the evening, put on high heels and suddenly feel more confident. It is present when businessmen aspire to get and wear a Rolex. It is present in the idea of Harley Davidson – which somehow seems to appeal the most to men hitting the midlife crisis. But it is also in the anamojis the new iPhone X holds.
As with most of the innovations, Apple has produced over the years, you can find traces of the core idea somewhere else, in this case in Sinji-ku, a suburb of Tokyo. Here businessmen can be found dressed in character costumes during their lunch break acting in character with other costumed workers. It is their 60 minutes of escape from reality. Perhaps one could argue this also explains why Halloween masks surged some 17% during the last U.S. election. Never before had so many purchased these masks and many featured Donald Trump.
There’s a German term for this; Masken Freiheit – or directly translated – the freedom behind the mask – the freedom to express whatever you want through a character.
As everything has turned transparent, privacy is in its deepest crises ever. A counterbalance is occurring. It might explain why some of the biggest fairs and exhibitions in the U.S. now are fairs attended by millions of comic fans – dressed up in everything from Star Wars to LEGO men. And it might indeed indicate that those anamojis, which at first seems so innocent, tap into the nerve of something much bigger, perhaps as big, shiny and addictive as the device they’re appearing within; the iPhone. 
Martin Lindstrom, one of the world’s foremost branding experts, is the author of Small Data: The Tiny Clues That Uncover Huge Trends.
His previous books have been translated into 47 languages and have sold well over one million copies. He was named one of TIME magazine’s 100 most influential people in the world. In 2016, Thinkers50 named him one of the top 20 business thinkers in the world, and he has been ranked the world’s #1 branding expert for three consecutive years. His articles appear in The New York Times, Harvard Business Review, and Fast Company. He advises startups and a Who’s Who of Fortune 100 companies on branding, communication, consumer psychology, retail, innovation, and transformation.
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iTech Dunya is a technology blog that specializes in tech-related topics.Our GOAL is to produce high-quality content for our millions of readers.

Advertising of Galaxy, iPhones, and Pixels

Upon the release of apple's modern-day product, the iphone x, samsung has launched a spot that follows an apple consumer during the ultimate ten years. In its industrial, samsung suggests us the difference of residing an android and ios lifestyles.
Samsung Galaxy: Growing Up
Within the one minute spot, samsung takes us down reminiscence lane lower back to 2007. Here, apple person erik walks down by means of an apple store where people are already looking ahead to the primary iphone. He opts into the ios way of life, and fast starts offevolved noticing matters:


As 3 years pass, erik takes a picture of his vehicle, most effective to be stopped via a "storage is complete" message on his digital camera app. After every other 3 years, he meets lauren, who is a galaxy consumer. Erik is quick to note that the galaxy is a much larger phone than his iphone. In 2015, he's caught again waiting in line for the iphone 6s. In 2016, erik and lauren both fall right into a lake, with lauren's samsung being okay when you consider that it is water resistant, at the same time as erik's iphone is turned off. The iphone gets thrown right into a bowl of rice. The ad continues to note many other functions: digital camera pleasant, headphone jacks (which means no dongles needed), and wi-fi charging.
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This, but, is truely no longer the primary time samsung has taken a jab at its competitor.
The Next Big Thing is Already Here
Samsung's maximum notorious campaigns are "the next big issue is already here." the series of ads that run under this campaign intention to at once highlight the differences among samsung and apple merchandise.


In an Adweek article, Samsung noted that what makes them unique is the technology innovation they make available through their products:
“At a time when tens of million Americans are ready to upgrade their smartphones, the two biggest brands have introduced flagship devices—at the same time. This new ad speaks directly [to] them, underscoring why so many are choosing Galaxy S8, S8+ and Note 8 as their next smartphone. Instead of being on autopilot, they are finally excited about technology again.
The ad, of course, was also seen by Apple users, who were quick to note that the commercial lacked the part where their Galaxy Note 7s kept exploding.

Apple: iPhones are connecting people

While apple first delivered their iphone lower back in 2007, they did it with a compilation of film characters answering phones with a "good day?" whilst maximum of the scenes blanketed humans answering thru a landline corded telephone, we see huge boxy mobile phones toward the give up of the video.


Apple's classified ads get the most reward. This involves no marvel considering ridley scott's "1984" apple industrial is frequently considered as one of the quality commercials in records. But other than their suppose different campaigns, apple has pushed for some side campaigns that connect customers with their product.
In 2013, apple released an ad that shows how iphones are in fact connecting households, in place of disconnecting them. The economic below capabilities a circle of relatives christmas reunion in which the teenage grandson isn't participating that much in family activities. You may see the advert beneath.


Turns out, the grandson became in fact creating a video in their holiday from numerous tidbits he filmed on his iphone, and as a result changed into capable of broadcast it to the television through airplay.
Apple's cutting-edge commercial "meet iphone x" is a gap which you have come to assume from apple: the smartphone floats in white area, displaying off a characteristic at a time, with hip heritage song.


Actually two things are the pinnacle dealers for the iphone x: the animoji feature, which lets customers use their face to create 3-d lively emojis, and the augmented reality. People are already getting creative with animojis, making animoji karaoke pretty a laugh to proportion. Augmented reality is honestly still within the works, however given apple's release of the arkit ("a new framework that allows you to without difficulty create exceptional augmented reality stories"), we can count on many greater reviews to be coming quickly.

Pixel, made by Google, is a fierce contender

Last but not least is google's present day piece of hardware: the pixel 2. Unlike samsung and apple, google boasts excessive electricity in the cloud (they're a software program agency after all). Thus, their advertising and strategy for the pixel is predicated heavily on its use of its specific software merchandise. To reveal this, google launched a niche telling clients to demand greater from their phones. Inside two mins, google assistant answers any questions you may have.


Even as still in their early variations of hardware, google is technically nevertheless new to the mobile hardware sport. But the issue of being new was its primary selling point while it launched the pixel a yr in the past.


With an apparent jab at apple, the google pixel got here in three "new" hues: pretty black, very silver, and truely blue, given apple's titles for the colors they launch their iphones in (i.E. Rose gold). Different jabs include the headphone jack, no camera bump, and plenty greater in a text flashed quick close to the cease of the industrial.

What phone will you choose?

It's interesting to see the advertising from the companies which might be quickly attempting to find your area for your pocket. Will you pick the modern galaxy? Will you choose the aesthetically-pleasing iphone? Or will you provide the pixel a danger, bundled with all google products?

Leave your comments below! Feel free to tweet at @juliangumbo.
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Julian Gamboa is a senior at UC Berkeley with a focus on marketing. Julian is currently a LinkedIn Campus Editor for UC Berkeley and a Course Instructor of the marketing and digital publishing course Digital Marketing Today at the Haas School of Business and founder of Digiviewpoint, a millennial publishing account.
Like what you read? Share, like, and comment. Read Julian's previous posts and follow him on Twitter and LinkedIn.
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iTech Dunya is a technology blog that specializes in tech-related topics.Our GOAL is to produce high-quality content for our millions of readers.
Pixel vs iPhone 7: Which Is Best?

Pixel vs iPhone 7: Which Is Best?

Google Pixel vs iPhone 7: Which of these premium handsets is best? We take a look in this in-depth comparison.
Google has finally made a phone, well actually two of them. The Pixel and Pixel XL phones are the first phones branded with Google and what a couple of impressive handsets they are.
But it's been a pretty great year for smartphones, with a host of new offerings being released. One of those is the iPhone 7, which, while not the most exciting iPhone iteration, is still likely to be one of the most popular phones available.
With that in mind, we thought we'd take a look at how Google's new Pixels stack up against the iPhone 7 and the iPhone 7 Plus.

GOOGLE PIXEL VS IPHONE 7 – DESIGN

One of the criticisms levelled at Apple for its latest handset is that not much has changed in terms of design over the iPhone 6S. Which is largely true. The iPhone 7 takes most of its cues from its predecessor, coming with the same metal casing, curved sides and flat back.
The only areas where things are different are the antenna lines, which now curve around the top and bottom of the device; the camera hump, which looks slightly different but continues to jut out from the rear; and a new haptic home button that offers a vibration response instead of actually depressing when clicked.

GOOGLE PIXEL VS IPHONE 7 – DISPLAY

As we mentioned, Apple's two devices come with either a 4.7-inch or 5.5-inch screen, while the Pixels come with either a 5-inch or 5.5-inch display.
So, which of these devices has the best resolution? Well, the iPhone 7's Retina screen makes for a 1,334 x 750 resolution, while the Pixel comes with a Full HD offering – that's 1,080 x 1,920 pixels. In terms of pixel-per-inch density, that makes for 326ppi on the iPhone while the Pixel manages a more impressive 424ppi. You're unlikely to notice individual pixels on either, but the Google phone will benefit from the enhanced resolution when it comes time to get into some VR action – more on that later.
But what about the bigger handsets? Google looks to have beaten Apple again in this department, providing a 1,440 x 2,560 resolution on the Pixel XL, which makes for 534ppi. The iPhone 7 Plus only comes with a 1,080 x 1,920 offering – that's the same as the 5-inch Pixel. Again, you won't be disappointed with the iPhone 7 Plus' display, but it looks like the larger Pixel has the edge.


In our review of the iPhone 7 we found the screen to be richer than ever before thanks to an expanded colour gamut. In fact, we'd say it's the best IPS screen you can currently get. However, we're yet to test out Google's latest phones, so we should reserve judgement until then.

GOOGLE PIXEL VS IPHONE 7 – HARDWARE

There's no doubt Apple has created some seriously powerful phones with the iPhone 7 and iPhone 7 Plus. In our review we said the iPhone 7 was the most powerful phone we'd ever used, and the benchmarks back that statement up. The phone is 30% faster than the iPhone 6S and 12% more powerful than the Galaxy S7.
With 2GB RAM and a new A10 Fusion core, that uses two cores for the more intensive tasks and two for lighter tasks, the iPhone 7 provides top-level performance and a fluid user experience. Interestingly, the iPhone 7 Plus keeps the same A10 chip but adds an extra 1GB of RAM. We haven't tested it out yet, but we're intrigued to see whether it pushes the already stellar performance even further.


We're also yet to test out Google's phones, of course, but the specs have us wondering whether the Pixel and Pixel XL might just match the high benchmark set by Apple. The phones come with a Qualcomm Snapdragon 821 chip which is said to offer a 10% boost to processor performance. They also have 4GB RAM and run the new Android Nougat OS, but it's that Snapdragon 821 that has us most excited.
This processor undoubtedly plays a role in making the Pixels the first Daydream-ready handsets. Daydream is Google's new VR platform and comes as part of Android Nougat. In order to run Daydream software however, a phone has to meet certain specifications – as set out by Google itself. In this case the Pixels do just that and we can't wait to try out Daydream VR when the phone arrives. The phones will also work with Google's new Daydream View VR headset.
Unfortunately, the iPhone 7 and 7 Plus don't come with any VR capabilities beyond the usual Google Cardboard compatibility. Apple doesn't seem to be putting too much into virtual reality at this point, but that could change next year. Either way, Google's certainly got a performance edge with its Daydream-capable Pixels.

Once we've got some Google Pixel benchmarks in, we can actually work out which phone is more powerful.
And lastly, storage options. Apple has finally done away with the paltry 16GB offering this time around, offering the iPhone 7 and 7 Plus in 32/128/256GB models. Google, on the other hand, has opted for 32/128GB storage tiers.

GOOGLE PIXEL VS IPHONE 7 – SOFTWARE

The Google Pixel runs on this year’s Android Nougat OS, which adds a number of improvements over last year's Marshmallow. Among them are a new split-screen mode, notification tacking, a flatter "Material" design aesthetic, and additional battery life improvements.
Google has added its Pixel Launcher over the top of the OS this time around, however. Pixel Launcher is major departure from the old Google Launcher seen on the Nexus 6P; ditching the app drawer for a transparent pane you swipe up from the bottom, and replacing the iconic Google search bar with a pill shaped widget that pretty much does the same thing just in a smaller way.
Also new is that most of Google’s own apps now have circular icons, which look a bit odd next to the ones that aren’t the same shape but at least they’re all the same size. A few of these icons now come with 3D Touch abilities; long press on the Maps icon, for example, and a shortcut will pop up. The majority of the changes in Pixel Launcher are visual, but there are a couple of changes that include extra functionality. A new ‘Support’ tab in the settings menu lets you contact Google directly if you’re having problems, and there’s a fancy new wallpaper picker, for instance.
Long-press on the slightly refreshed middle soft key and Google Assistant pops up. Like Now on Tap, it’ll scan your screen for relevant contextual information – bringing up times and cinema information if you’re talking about seeing a film, for instance – but you can now talk directly to it. Ask it for the weather, to set an alarm, or show you directions to work and it’ll spew out an answer much faster than Apple’s Siri.
It also does a much better job at understanding me than Siri, letting me speak in my usual mumbled tones without throwing up a blank screen. Like Siri in iOS 10, the Google Assistant can perform tasks in specific apps. Ask it to play a song in Spotify and it’ll oblige, not forcing you into Google’s own Play Music app. The conversational aspect really stands out; if you’ve asked for the weather, you can follow it up with ‘how about next week’ and it’ll intelligently understand you’re still talking about the weather.
Naturally, Apple's devices run the latest version of iOS – iOS 10 – which we found to be Apple's best OS yet. All the small additions such as 3D Touch integration, tweaks to the control centre, and modernised lock screen combine to make iOS 10 a worthy upgrade to the previous iteration. It won't convert anyone who wasn't convinced last time around, though, so if you're an Android adherent, you're still going to prefer the Pixel phones for day to day use.
The main thing iPhone 7 users will miss out on, however, is the aforementioned Daydream VR platform. The iPhone 7 simply doesn't have much in the way of VR capabilities, giving Google another edge over Apple.

GOOGLE PIXEL VS IPHONE 7 – CAMERA

This time around, Apple's jumped on the dual-camera setup bandwagon with its Plus model. The larger iPhone models usually have a better camera than the standard versions, and that's never been more pronounced than with this year's offering.
With dual 12-megapixel lenses, Optical image stabilisation, and a 1/2.7-inch sensor, the iPhone 7 Plus is sure to take some of the best pictures you're likely to get from a smartphone camera. Unfortunately, we haven't yet tested it out.
We have, however, tested the iPhone 7, and can say it's a fantastic upgrade but isn't quite as impressive as the offering on the Galaxy S7. The camera consists of a with a new six-optic lens, OIS (optical image stabilisation) and a wider f/1.8 aperture – all of which means better low-light performance and a shallower depth of field that makes for a better bokeh effect. There's also support for 4K video or 1080p if you want a higher frame rate.
Unfortunately, we won’t know whether the Google Pixel can trump the iPhone 7 until we get a full review of the former. But in terms of specs, things are looking good. The Pixels come with a 12.3-megapixel setup, with an f/2.0 aperture. There are also some interesting software features we're intrigued to test out – especially the HDR Plus mode which Google claims will produce some of the best smartphone photos ever.

If you're a selfie-taker you'll be interested to know the iPhone 7 and 7 Plus come with decent 7-megapixel front camera with an f/2.2 aperture, making selfies look a little nicer than before. The Pixel and Pixel XL look set to outdo Apple's devices slightly, at least on paper, with an 8-megapixel selfie shooter appearing on both phones.

GOOGLE PIXEL VS IPHONE 7 – BATTERY

Apple's packed a non-removable Li-Ion 1,960mAh battery into the iPhone 7, and we have to say, this is the new iPhone's least impressive feature. In fact, the battery on the iPhone 7 has, in our experience, the shortest life of any mainstream phone over the past couple of years.
Despite the fact that the battery is larger than on the iPhone 6S, we found it left us constantly running out of juice before the day ended. We also made sure to test a different model just in case, and found the same results. It lasts just over six hours with constant use.
Since we haven't tried out the iPhone 7 Plus, with its larger Li-Ion 2,900mAh cell, we can't say whether the problems persist on the larger model. But we really hope not.
The Pixel and Pixel XL's batteries are also non-removable, and come in 2,770 and 3,450 sizes respectively.

GOOGLE PIXEL VS IPHONE 7 – PRICE

The iPhone 7 starts at £599 for the 32GB model, and goes to £699 for the 128GB version, and £799 for the 256GB option.
The Pixel phone is available to pre-order now in the US and UK. The Pixel will be £599 (32GB) and £699 (128GB) with the Pixel XL coming in at £719 (32 GB) and £819 (128GB). The phone will actually release on October 20.

SUMMARY

Without using the Pixel phones for any great length of time, we're unable to say for sure whether Google or Apple has come out on top here. But although the iPhone 7 is a great phone, its battery issues are a real drawback, making it the first iPhone we haven't recommended.
As such, Google has a real chance to outdo its competition this year, and with some promising specs, we're hopeful that it can do just that. So far, our experience with the Pixel handsets has been good – but you'll have to wait for the full verdict.
We'll have more once we've reviewed the iPhone 7 Plus, and Pixel phones.
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