Getting people’s attention and drawing them to download your app is of paramount importance when marketing your business. No matter what you do to get your app noticed, the most important thing is to make it useful. People are drawn to things they need and are more apt to check it out if you spark an interest. A good rule of thumb is if they do not need it, they won’t be interested, so find a creative way in your advertising to catch their attention.
QR Codes
A great way to attract smartphone users to your app is through quick response codes. A cell phone can read these quickly, which makes them convenient for even the busiest person. They are easy to generate through various websites. They hold very useful information such as product details, contact information, specials, coupons, event details, and much more. They are a great way to advertise on social media sites, your website, a business card, mailings, or receipts.
Blog Posting
Guest blogging about topics pertaining to your app can get the word out to niche audiences. Typically, you would not promote your app directly, but you can pique the reader’s interest by talking about subjects and asking questions related to the topic. Make sure your author’s bio is enticing and has a link that directs the reader directly to your app via Google Play or iTunes. Do not be afraid to use a call to action telling them to download your app.
Social Media
To target a specific audience that will appreciate your type of app, use social media such as Facebook, Twitter,or Instagram. You can be very specific with your ad on those sites and appeal to specific demographics and interests. It will cost less to advertise to smaller audiences with a specific interest in mind.
Agencies and Mobile Advertising
There is a plethora of websites and agencies dedicated to mobile advertising and online resources. They will manage the launch, public relations, advertising, and branding, as well as post ads directly to the appropriate smartphone users. Through social media, media buying, and media management, they will consult with you through the entire process, giving your app the best chance possible to emerge successfully.
Do not be afraid to think out of the box and find unique advertising material to draw an interested audience. Remember, they need to find the information useful to spark a need an interest to check out your app. Social media advertising, agencies, guest blogging, and QR codes are great way to get started, and great customer service is very important to acquire repeat customers and referrals. A happy customer will share the word to new users.
How you are marketing your mobile apps? Please share your views.
==============================================================
Post A Comment:
0 comments: