The Power of Google AdWords

The number one way that people search for products, services, or information is via Google. Over 90% of people use Google, which is why you can't afford to be invisible in search engines, when the competition is only a click or two away. Your website needs to be searched and found to attract new customers, and be visible to serve customers you already have. This is why being able to correctly manage your AdWords campaign is essential in obtaining better online visibility and determining the overall success of your campaign.

When managed correctly, AdWords is a very powerful advertising platform that lets you connect with your potential customers and prospects at a critical moment. AdWords allows you to be seen by customers at the very moment they are searching Google for your specific product or service.



Unlike natural, or organic search, paid search allows you to pay to be, where advertisers bid on a per click basis to have their message appear. Marketers create their own message, can target their ads by things like location, and keywords searched, and also have the ability to track how many people see the listing, click on the listing, as well as even knowing the percentage of people who take an action, like signing up.

There is a lot that goes into the strategy and optimization of your specific AdWords campaign and you want to ensure you have the best person in place to handle it. Postmedia/Ottawa Citizen is a rapidly growing Google Partner, which provides great opportunity to stay on top of any changes with Google AdWords, ongoing training and the use of outside tools to make our clients campaigns as effective and successful as possible.

We build a full strategy before commencing any campaign after proper research is conducted, for you to review and approve. Many companies use a cookie-cutter approach where they ask you for a list of keywords and have a set-it forget-it campaign, where they plug the keywords in and let it run, which ends up costing you more money for less results and no improvement.

We can measure success by traffic, leads, calls; that is up to you and your organization to decide. We make sure that money is spent and measured for return on investment!