Why your Business need a Mobile App?

Mobile devices today are undoubtedly the most important thing in the daily lives of millions of people around the world. In fact, mobile devices now change the way business work. Mobile Applications is the market leader in business today. Having a business application in Android and iPhone have the potential to grow business , In fact, technology has given birth to online business and now people are not
dependent only on brick and mortar shop, but they can buy or sell products on online stores.

Studies have shown that a large section of consumers buy various products and services from the comfort of their home using their Mobile’s, Tablets and laptops. The number of mobile phone users is more than 3 billion and the number of smart phones will surpass 2 billion in 2016 according to the new figures from eMarketer. Mobile phones have given a new platform to business and that is a positive sign.

Business owner have understood the importance of a smart phones and they are targeting the users by making their website Mobile-Friendly and launching their mobile applications in iOS, Android and other available platforms.

Here are some of the biggest benefits of Mobile Applications in today’s business scenario:

• Global User: Android and iOS are fastest growing applications these days. iTune and Google Play are the most popular installed base. Both gives huge visibility to put your Apps and you can monetize it to work best for your business to generate revenue and users engagement.
• Proximity to the Customer: Mobile devices, especially smartphone, are much more personal and intimate devices than a laptop or desktop device. Imagine how attractive it is for consumer goods, food, hospitals and other companies across economy to be able to place their products and services so close to the customers.
• User Experience: Apps provide user experience which website and widgets are unable to provide.Not only this you can build loyalty, the customer can easily access your inventory and above all you will be just a touch away.

Important fact to note that Promotional emails messages receive about 4% of read rate.

Until now, it would be very clear the future of your business depends upon your ability to get your business implanted on the phones of customer all around the world and at the same time it can act as a cool marketing tool that will help your customer return to your website, and engage your customer in a whole new way.