Input and Output Are Our Own Life Scales
Back two and a half years ago, I presented a 3 slide presentation to a select audience. I made a 5 minute pitch on the future of wearable technology and how it would make a significant impact on our lives.The first slide showed an image of a set of old fashioned scales, on the left side of the scales the tray was marked output or expenditure on the right side input.
Today we can measure a huge number, in fact almost all of the methods in which we expend our energy but only a very limited number of the inputs like food, drink and supplements to name a few.
How can we measure the inputs in order to create activity centred around our desired outcomes?
The second slide was a map of a shopping mall with supermarket, restaurants, coffee shops and take away kiosks all highlighted.
Our phones and watches all know exactly where we are, our watch can even tell where our hand is in relation to our body. The advances in printable NFC tagging already mean that our watch or phone could read the item of food that we have picked up from the freezer cabinet, it could even do it by measuring the resistance in our arm to even calculate the weight of the peanut butter ice cream tub. Both devices know exactly where we are and could combine our geo-location with the menu that the restaurant shows online. We could even order our food using our phone or watch through words alone or with pull up or drop down menus when we enter.
Simply, all of our inputs are available to us, all we need to do is connect the dots.
Earlier this year I attended a product launch in Delhi with Micromax for their Yuphoria phone where #RahulSharma, the Founder of YU Televentures explained that they had collected and collated all of the Indian food and put the data into their Indian calorie counter app
This was clearly the first step in a country where 48% of Indians are over weight but more importantly it was the first time the connection had been made between input and expenditure.
My third and final slide was the pivotal point in the middle of the scales, the decision making point where as consumers we decide to take action, to participate in the activity and finally set a goal to work towards. Only once we know what we are putting in to our bodies can we set an output regime, improve our inputs and set out outputs to achieve our goals.
The one area that was missing at the time was the measurement of the liquid that we choose to drink and I was pleasantly surprised when I discovered the team from www.vessyl.com who have created a flask that can identify and measure the type of liquid and calorific value of what is put in it ensuring that we could measure everything that we input into our bodies to set our goals through our outputs.
The other opportunity – What if there was Apple or Samsung Food? The oxymoron of fresh frozen food, pre bagged in the supermarket where we could pick it up and know it had the calories, vitamins and minerals that we needed to help us achieve our goals? Muscle Building, Fat Burning, Vitamin and Mineral Boost, all packaged to tie in with our goals that we had set at our pivot point.
The global market for food supplements alone was $109 billion in 2013.
Why do we need most of these? It’s most likely, because we didn’t make the right food choices in the first place.
The future of wearable technology is in our hands, on our wrists, in our pockets and our choices.
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