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iTech Dunya is a technology blog that specializes in tech-related topics.Our GOAL is to produce high-quality content for our millions of readers.
New Apple Watch - Hot Or Flop?
On Monday March 9, 2015 at 10.00 a.m. Pacific Time Apple´s CEO Tim Cook will officially present its first wearable to the world – The Apple Watch. Tim is expected to announce final details like pricing and most likely confirm its shipping date in April.
One key question remains: Will the Apple Watch become the industry´s much anticipated catalyst to ignite the global smartwatch and wearables market by offering true killer features? Or will consumers make it go down in tech history as the world´s most redundant gadget?
Apple fanatics are convinced that it´ll be a tech hit, others argue it´s just a lovely accessory and at best a fashion gadget, another group of people still have no clue why they would need it in the first place. Some even wonder why going retro and buying a watch whilst you could just use your (i)phone... And tech liberals are frustrated that to pair with an Apple Watch, you'll need at least an iPhone 5 or 6.
Both earlier iPhones and other phone platforms like Android are excluded. Well my dear friends, don´t forget this is an iPhone-owner's product!
So, will you buy one? Before you answer, please continue to read and find out more about Apple´s new watch and what you might get for your bucks (and what not):
What The Apple Watch Really Is

It´s some sort of digital grab bag: A fitness tracker, a music player, a communications device, a handheld portal to other apps, a virtual wallet making payments via Apple Pay, a remote control for Apple TV, an electronic key to open doors, and a smart control device to manage your house. It boasts swipe-to-glance features, voice-activated controls, and mail functionalities. It´s being charged via a combination of magnets and inductive charging.

What We Can Expect From The Apple Watch

Premium Pricing

It´s known that the Apple Watch will start at $349 in the US for the aluminum and glass Apple Watch Sport. Higher-end versions might easily cost up to $1,000 and beyond. Its flagship, the 18-karat-gold Apple Watch Edition will certainly be prized in the vicinity of a Cartier, Tag Heuer, or Breitling. The Apple Watch – following the company´s tradition - will be tried being positioned as a Veblengood, i.e. making it with higher prices even more aspirational and preferable.

Premium Quality

Although finally Swatch and some other Swiss watch makers have woken up and started developing at full speed their own smartwatches, the overall Swiss watch industry should expect some disruption and shake up. Not only since Apple hired Paul Deneve, the former head of the high-end French fashion brand Yves Saint Laurent and Patrick Pruniaux the former VP of Sales and Retail of TAG Heuer, it´s clear how serious the anyway design-obsessed Cupertino-based company is about superior design and top quality for its Apple Watch.

Unique Personalization

Apple´s watch will be all about personalization. It comes in two case sizes: 38mm and 42mm. Both of which can be set up to work on either your left or your right wrist. There will be three "collections:“ The Watch, Watch Sport and Watch Edition. They all will come with the same rectangular design with rounded off corners and will be devided by different build materials: There will be six band types and 18 colors. The band types will be easily interchangeable thanks to a unique slide-out locking mechanism. Each watch comes with a variety of faces. From traditional designs to playful characters. Faces are extensively customizable, you can change colors, choose design elements, and add functionality. So one Apple Watch can have literally millions of different appearances.

Dedicated Ecosystem of Apps

The success of Apple's watch will strongly depend on the apps third-party developers will launch. Here are some apps which are known already:

Of course, there will be own Apple apps like Maps, itunes, Siri, Apple TV control, etc.), News apps (Yahoo News, Feed Wrangler), Social networking apps (Twitter, facebook, WeChat, Instagram, etc.), Travelling apps, Productivity apps, smart home apps, entertainment and leisure apps, etc.

Fitness will be a central element of the Apple Watch. Apple will offer its own fitness apps as well as third-party apps like Nike Plus, Fitness Spades, WaterMinder, Slopes, and many more. Four sapphire lenses on the back of the Apple Watch will measure heart rate by using a combination of infrared and LED technology. In a nutshell, the Apple Watch has the potential to become your preferred personal fitness trainer, tracking your everyday activities, proposing a workout plan, and monitoring your caloric burn.
So, Will The Apple Watch Be HOT Or NOT?

There are forecasts stating that Apple will ship anything between 15 and 20 million units in 2015. If we assume an average retail price of $700 per watch (which is even on the conservative side), the Apple Watch could generate between $10.5 and $14 billion of the company´s sales this year. 

Apple's first-generation watch will not be perfect. It´ll miss some top apps at launch, its rather poor battery life will be an issue, and pricing of its top models might be a stretch for many consumers. Also the wrist feel will be crucial, i.e. will consumers perceive it as a nice and comfortable feeling when wearing the Apple Watch? Will they consider the watch´s fit and finish being elegant and refined?

On the other side, there is an army of loyal Apple fans waiting for the next big thing. The latest huge success of the company´s iphone 6 range has significantly broadened the hub base for the new watch. 

Apple's popular brand, its cool marketing campaigns, its sophisticated personalization strategy, its very loyal fan base, its broad and deep retail presence, its pretty good apps ecosystem, and the well chosen "timing" of the launch will guarantee a strong uptake for the Apple Watch. At least in first few months. 

The ultimate question to be asked is not, if you NEED the new Apple Watch, but how desperately you WANT it and how well Apple makes you believe in it!

What do you think? Do YOU want one? Do YOU buy one? Or do YOU skip it and wait for the more advanced second generation of the Apple Watch?

Please join the discussion by leaving a comment below!

Best regards,

Andreas von der Heydt

*****

Andreas von der Heydt is the Head and Director of Kindle Content at Amazon in Germany. Before that he hold various senior management positions at Amazon and L'Oréal. He's a leadership expert and management coach. He also founded Consumer Goods Club. In his sparetime he works as a coach and mentor. Andreas worked and lived in Europe, Australia, the U.S. and Asia. Andreas enjoys blogging as a private person here on LinkedIn about various exciting topics. His articles have been published and quoted in Business Insider, WSJ Blog, World Economic Forum Blog, etc. All statements made, opinions expressed, etc. in his articles reflect only his personal opinion.

Please click 'Follow' if you would like to hear more from Andreas in the future. Feel free to also connect via his Linkedin Group Coachingor Consumer Goods, or via Twitter and Facebook.

Other recent and popular posts by Andreas von der Heydt:
What The Best Brands Will Do In 2015
The Hottest Start Ups in 2015
The Magic To Think Big
How To Build A Disruptive Organization
The Best Niche Strategies To Compete With The Goliaths

photo: Six Colors
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iTech Dunya is a technology blog that specializes in tech-related topics.Our GOAL is to produce high-quality content for our millions of readers.
New Technology Smart Watches Market
Transparency Market Research (http://www.transparencymarketresearch.com) includes new market research report "Smart Watches Market - Global Industry Analysis, Market Size, Share, Trends, Analysis, Growth And Forecast 2014 - 2020" to its huge collection of research reports.
The global smart watches market is expected to show a remarkable growth rate by coming years. One of the major factors contributing the growth of the global smart watches market is the entrance of big vendors in the market. The market has also witnessing an increase in R&D spending. The global leading players such as Sony, Samsung, Pebble, and Maritime have increased their R&D investments for smart watches. For that, they are entering into partnerships with value-added resellers and suppliers and investing in R&D activities. These increasing R&D investments are helping players to introduce new products with better integration ability and accuracy. This will help with the reduction in smart watch prices and lead to an increase in their adoption among consumers.
Browse the full Smart Watches Market Report with TOC @ http://www.transparencymarketresearch.com/smart-watch-market.html
Although the various driving factors, the global smart watches market is retraining due to the lack of proper technology standards. In addition, this is a new and emerging technology and thus technology standards are not clearly defined. The wearable computing device has failed because of the bulkiness, ugly look, battery issues and weak functionality. However, after the launch of number of new smart watches, consumer perceptions have changed. Nowadays, smart watches have become an important accessory to smartphones and an independent communication device. In future, smart watches will have a screen which potentially run software and allows to serve a robust extension to smartphone operating systems and apps.
The global smart watches market is segmented into two major categories, on the basis of application into general consumers, sports and healthcare and others. The market is also segmented on the basis of product characteristics into companion devices and standalone smart watches.
The market is driven by factors such as the rapidly growing consumer electronics goods industry and its distinctive features. The rapid technological advancements and changing consumer preferences will also act as drivers for the global smart watches market. Other factors fuelling the growth of the global smart watch market are the growing adoption of wireless technologies and softwares. Also the continuous adoption of mobile processor technologies is driving the demand for this market.
Some of the factors inhibiting the growth of the global smart watches market are the lack of standardization in this technology. The growing penetration of electronic devices will serve as an opportunity, fuelling the growth of the global smart watches market.
Some of the key players in this market are ConnecteDevice Ltd., Google Inc., Martian Watches, Metawatch Ltd., Qualcomm Inc., Samsung Electronics Co. Ltd., Sony Corp., Apple Inc., Pebble Technology among others. Earlier the global smart watches market was dominated by players with relatively low brand image in the electronic device industry. However, after the entrance of new big vendors in the consumer electronic device industry, the demand and curiosity for smart watches have increased among the end consumers.
Enquiry before Buying @http://www.transparencymarketresearch.com/sample/sample.php?flag=B&rep_id=3266
Browse Blog @https://businessindustryresearch.wordpress.com/

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iTech Dunya is a technology blog that specializes in tech-related topics.Our GOAL is to produce high-quality content for our millions of readers.
Top 5 Smartwatch Stories From CES 2016 You Should Know About
We covered all the major smartwatch brands during the busy week at #CES2016in Las Vegas. Wearables and wearable technology were seen everywhere as Intel partnered up on stage with running shoe producer New Balance to announce a new NB smartwatch. A specific use smartwatch for runners debuting in late 2016.
And we also uncovered some surprising new smartwatch & activity band products along with industry trends we think will really take off this year with consumers like you. Intel likes Sports experiences with wearables, so does Under Armour, and Motorola-Lenovo, while Casio goes to the wrist with an outdoor smartwatch, and Samsung & Huawei focus on smart wrist wear for women consumers with updated luxury accents and materials.
Read all about the top 5 Smartwatch Stories from CES 2016 and more atsmartwatchreport2.blogspot.com. as smartwatches get specific and more refined this year.
This is #CES2016 roundup of  the Top 5 smartwatch news worthy stories that came out of Las Vegas last week you need to know about. We'll start with number 5.

#5 Misfit Ray by Fossil Group- Best 100$ &Under item

 
 

Fossil Group To Launch 100 Wearable products on their line in 2016 as their Misfit acquisition lands applause at CES for the new Misfit Rayactivity tracker available on pre-sale now for 99.99$. Selling fast. Fossil Group also debuted the Q Pilot54 smartwatch at CES2016.


#4 Under Armour HealthBox

Sports themed trio for fitness.

Under Armour Launches a HealthBox for 400$ containing a trio of smart items, one being a UA wrist band we saw last year at CES 2015, the Grip model, now updated in the Healthbox.

 

#3 Huawei & Samsung New Smartwatch Models Focus On Women

 

 

 

Samsung offers the Gear S2 Classic in Platinum & Rose Gold.

Huawei launches the new Jewel and Elegant smartwatch models.  

Rose Gold tones match their smartphones for women consumers.
 
 

#4  Go Trekking With New Outdoor Enthusiast Smartwatches

 

 
Casio's WSD -F-10 Outdoor Smartwatch
Garmin's Tactix Bravo Outdoor Smartwatch, left.
 
 

Outdoor/Adventure Smartwatches On the Upswing, With Garmin and Casio launching impressive new models in 2016. Garmin's Bravo, and Casio's WSD-F-10 Outdoor Watch. Fossil also launched the adventure themed watch the Q Pilot54.

 
 

 

#1 Fitbit

 
Fitbit launches the new Blaze fitness smartwatch, the first smartwatch on their line. Fitbit stock drops over 25%, amid two separate lawsuits filed in 1 week, one class action suit regarding it's Surge and Charge HR model inaccuracies, and the other for HR sensor patent infringements via Valencell, a wearables technology company in North Carolina. In addition the Blaze watch has no on-board GPS & doesn't support 3rd Party apps. Fitbit's first smartwatch delivers less for 199.99$. Available in March 2016.
Get all your smartwatch news and information at SWR2, because it's only about smartwatches. smartwatchreport2.blogspot.com
Stay Connected and on Time.
(CES 2016, also known as the Consumer Electronics Show, is an internationally renowned electronics and technology trade show, attracting major companies and industry professionals worldwide. The annual show is held each January at the Las Vegas Convention Center in Las Vegas, Nevada, United States.)
About MJ- Energized in global wearable and fashion development, and author of the daily blog, Smartwatch Report2 which is all about the smartwatch market.
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