People do strange things when they’re desperate to be heard.
They might say something outrageous, act inappropriately, or provoke someone into a reaction.
When it comes to marketers and their content for holiday sales, this dynamic can get even weirder. But the fact is that, there are just too many marketers screaming to be heard at the same time—which means you have to market smart, not loud.
Below are the trends I see influencing in digital marketing during the holidays.
CALL THEM TO ACTION. Give the buyer a sense of urgency, make it look as it is a last-minute or limited edition offer. Go ahead and tell them how to get what you’re offering and tell them to get it NOW.
REMEMBER, WHITE SPACE IS YOUR FRIEND. The marriage of boldness and simplicity has changed the digital marketing game forever. The most successful and iconic brands of the day - Apple, Uber, Nike, - all market using bold strategies that say very little. Crowded ads lose their desired impact and blend into the page, destroy the the value of your campaign.
USE EYE-CATCHING COLOURS. Colour plays a crucial role in drawing the eye and attracting attention. Colour increases brand recognition by up to 80% and that colour ads are read up to 43% more than similar ads in black and white. Colour can also account for up to 85% of the reason people decide to buy.
INVOLVE PEOPLE TO SPREAD YOUR MESSAGE. In the current world of shares, follows and likes, build content I want to send to my friends, post to my followers and connect with emotionally. Make your message something meaningful so people feel the urge to spread it.
FOLLOW smart people who post interesting items related to your sphere. Start with the obvious suspects—the movers and shakers, the trailblazers—but don’t just play follow-the-leader. Surround yourself with people who fascinate you, even if they don’t immediately connect to your end game. You’ll come away inspired, and that will energize your output.
HAVE A STRATEGY. How obvious, right? Except a stunning number of marketers still aren’t doing it. They’re churning out content based on nothing but their own loose ideas of an audience. In the competitive jungle we call marketing, that’s the road to failure.
SURROUND yourself with reliable ad networks — and there’s no excuse for not doing it with all the advanced cutting-edge technologies to ensure your campaign’s success.
With an intelligent foundation, you’ll be the marketer version of President Roosevelt’s “Talk softly and carry a big stick” — creating content that gets listened to because of the value and strength it brings to the table!
Thanks, Chris
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