SECRETS FOR SUCCESSFUL SOCIAL MEDIA STRATEGY

As a part of Digital Marketing, Social Media is a very important channel to businesses today. We need to use our social profiles to attract new customers but without the interactive aspect of Social Media, we will always fail in this new channel (Social media). Let me today give you some tips for successful social media campaign.

Before starting profiles set ups, you (business) better start researching on the social media that your customers are frequently using to avoid establishing your business presence where your customers are not which is the waste of your time and investment. Think about what is the demographic or specific population you are trying to reach? Think about the average age, income, education, and other shared characteristics of your customers. Over 70% of social media users have a Facebook account so why would you ignore platform like Facebook? Though all Social Media channels are important to be involved in, you will always have to take careful consideration of who you are trying to attract as your customer

When Setting up Your Social Media Accounts make sure that your social profiles are detailed with what you offer to your customers. Make sure that your profiles have professional or business look and once you set up your Social Media pages you may want to automate some of your posts to give you a presence throughout the day and when you are not able to be personally active on Social Media. Currently, There are automation programs such as HootSuite, Buffer, SproutSocial, Rignite and etc that allow you to schedule posts and tweets ahead of time on Facebook, Twitter, Google+, Pinterest and LinkedIn but it’s important to remember though, Social Media is social, not about automation.

Interact daily! Make sure that you are active on your Social Media in real-time especially if someone has commented on your business, or if has requested a response from you. Social Media is all about interaction, so try not to depend much on auto responders to comments. Most internet users consider Social Media communication immediate and they expect replies to their comments and questions from a real person and within a reasonable amount of time. Be casual and conversational in your responses as happy and engaged customers are more likely to repost or comment about you and your business on other Social Media platforms which will help to grow your business on other platforms. The Social media management tools (SMMT) I mentioned above work well for both scheduling and can supplement your real-time interactions. They allow you to work as a team (If you’re more than 1 manager) while assigning tasks to each other. (I prefer HootSuite Mostly; it’s good especially with their current update on the Streams)

Monitor, track and measure your social media strategy. Another advantages of these SMMT, they allow you to monitor the successfulness of your campaign or social media strategy while keeping track of your competitors and see what they are up to. Don’t just set up your Social Media accounts and never follow-up to see what people like, don’t like, or if you are reaching your target demographic. Check to see what customers are saying about your competitors. Are there unanswered problems that you can answer? Knowing what consumers are looking for and don’t like about services and products can keep your business up to date on new issues, avoid problems, and to know where to focus attention. Checking on the latest trends and influencers in your business circle will also help build campaigns and plan your future activities.

Last! Let me remind you again that after you set up your Social Media profiles make sure that you continue to analyze, research, monitor, and interact to be the most successful business in Social media. Consistency is very important in the Social Media platforms you choose. Make sure that your customers hear about you and your product everyday as your competitors are always there and social media customers tends to forget if you won’t keep reminding them that you’re there for them!

Make Your Social Media profiles active for a successful business!