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iTech Dunya is a technology blog that specializes in tech-related topics.Our GOAL is to produce high-quality content for our millions of readers.
Has Digital Marketing reached its peak?
A Brief History of Media Channels
1605: first weekly newspaper is published
1900: first radio is invented
1927: first television is invented
1989: World Wide Web is invented
2007: iPhone is first sold to consumers
2015: Amazon sells Echo, the first Voice Device

Has Digital Marketing reached its peak? No.
Digital Media is still young and growing.
Who’s the Media? You the Media!
Online marketing provides brands with unlimited opportunities to connect and communicate with consumers 24/7 and at very low costs (like free).

YouTube channel = free
Facebook = free
Instagram = free
Twitter = free
LinkedIn = free
Pinterest = free

It’s the Wild Wild West of Marketing for Brands
Every brand has an equal opportunity to leverage digital marketing today.  There are no rules (and no cost barriers) to prevent a brand from creating digital channels and posting content every single day, once or twice a day or more.

Remember, make every connection count.  Each time your brand connects with consumers, it is an opportunity to build awareness, communicate a message, and most importantly to shape consumers perceptions of your brand.

Sending reports today; tell me if don't receive mike.weil@insights4less.com or mike@brandlovefunnel.com

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iTech Dunya is a technology blog that specializes in tech-related topics.Our GOAL is to produce high-quality content for our millions of readers.



LinkedIn is becoming like Facebook. It's a Waste of Your Time! Is all I heard for months when I tried to convince colleagues to join LI. Isn't life strange? Last month, I held a workshop to teach some of the same people who laughed at me on how to use LinkedIn. To be successful at what ever you do : * Stay focused. Know your goals and don't let anyone (especially those on the sidelines) distract you from the path. * Have a Future mindset. Many people are shortsighted. LinkedIn is a fertile ground of opportunities. * Make yourself a reliable source of help and information. The ROI on LinkedIn is tenfold if you are willing to put in the effort. Networking is not a spectator sport. You have to get in the game. Don't just be a player. Be a game changer! Agree? Note- Please follow me. I have reached the limit on my connections and can't accept any more invitations. Thank you for understanding.
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iTech Dunya is a technology blog that specializes in tech-related topics.Our GOAL is to produce high-quality content for our millions of readers.

SECRETS FOR SUCCESSFUL SOCIAL MEDIA STRATEGY

As a part of Digital Marketing, Social Media is a very important channel to businesses today. We need to use our social profiles to attract new customers but without the interactive aspect of Social Media, we will always fail in this new channel (Social media). Let me today give you some tips for successful social media campaign.
Before starting profiles set ups, you (business) better start researching on the social media that your customers are frequently using to avoid establishing your business presence where your customers are not which is the waste of your time and investment. Think about what is the demographic or specific population you are trying to reach? Think about the average age, income, education, and other shared characteristics of your customers. Over 70% of social media users have a Facebook account so why would you ignore platform like Facebook? Though all Social Media channels are important to be involved in, you will always have to take careful consideration of who you are trying to attract as your customer
When Setting up Your Social Media Accounts make sure that your social profiles are detailed with what you offer to your customers. Make sure that your profiles have professional or business look and once you set up your Social Media pages you may want to automate some of your posts to give you a presence throughout the day and when you are not able to be personally active on Social Media. Currently, There are automation programs such as HootSuite, Buffer, SproutSocial, Rignite and etc that allow you to schedule posts and tweets ahead of time on Facebook, Twitter, Google+, Pinterest and LinkedIn but it’s important to remember though, Social Media is social, not about automation.
Interact daily! Make sure that you are active on your Social Media in real-time especially if someone has commented on your business, or if has requested a response from you. Social Media is all about interaction, so try not to depend much on auto responders to comments. Most internet users consider Social Media communication immediate and they expect replies to their comments and questions from a real person and within a reasonable amount of time. Be casual and conversational in your responses as happy and engaged customers are more likely to repost or comment about you and your business on other Social Media platforms which will help to grow your business on other platforms. The Social media management tools (SMMT) I mentioned above work well for both scheduling and can supplement your real-time interactions. They allow you to work as a team (If you’re more than 1 manager) while assigning tasks to each other. (I prefer HootSuite Mostly; it’s good especially with their current update on the Streams)
Monitor, track and measure your social media strategy. Another advantages of these SMMT, they allow you to monitor the successfulness of your campaign or social media strategy while keeping track of your competitors and see what they are up to. Don’t just set up your Social Media accounts and never follow-up to see what people like, don’t like, or if you are reaching your target demographic. Check to see what customers are saying about your competitors. Are there unanswered problems that you can answer? Knowing what consumers are looking for and don’t like about services and products can keep your business up to date on new issues, avoid problems, and to know where to focus attention. Checking on the latest trends and influencers in your business circle will also help build campaigns and plan your future activities.
Last! Let me remind you again that after you set up your Social Media profiles make sure that you continue to analyze, research, monitor, and interact to be the most successful business in Social media. Consistency is very important in the Social Media platforms you choose. Make sure that your customers hear about you and your product everyday as your competitors are always there and social media customers tends to forget if you won’t keep reminding them that you’re there for them!
Make Your Social Media profiles active for a successful business!
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iTech Dunya is a technology blog that specializes in tech-related topics.Our GOAL is to produce high-quality content for our millions of readers.

Small Business, Social Media and You

As indicated previously, social media is a great equalizer: big brands can be outsmarted without making huge investments, and small brands can make big names for themselves.
Blendtec was a relatively unknown company selling $400 high-performance blenders. After seeing CEO Tom Dickson testing the machines by blending two-by-fours, Marketing Director George Wright had a brilliant idea for a series of viral videos. He started to blend everyday objects—glow sticks, iPhones, Rubik’s Cubes, and television remote controls—and posted the videos to media-sharing sites such as YouTube (see Figure 1-3). The videos have now been watched more than 100 million times and have garnered the company a ton of press and buzz.
A small specialty baker in New Jersey, Pink Cake Box, leverages nearly every type of social media that exists to build a substantial brand. Employees write a blog that features images and videos of their unique cakes. They post the photos to Flickr and the videos to the company’s YouTube channel. Pink Cake Box has more than 1,300 followers on Twitter, and more than 1,400 fans on Facebook.
The software startup I work for, HubSpot, has invested a lot of energy in social media marketing with some success. Our blog has more than 19,000 subscribers (fueled by appearances on #Digg, #Reddit, and #StumbleUpon), our company Twitter account has more than 16,000 followers, our LinkedIn group has more than 34,000 members, and our #Facebook page has more than 6,000 fans. We’ve launched a marketing forum, and have a lot of fun making amusing (and sometimes serious) videos for #YouTube.

Social Media and You


Whether you are part of a small, medium, or giant business, or are an individual entrepreneur, your cus- tomers are using social media, and there’s no reason you shouldn’t be, too. It costs almost nothing, it’s easy to get started, and it can have an enormous financial impact on your business.
This book will teach you everything you need to know to pick the right tools and get started. While writ- ing this book, I spoke with some of the most brilliant social media pioneers, including people from Flickr, Yelp, Mashable, WebmasterWorld, Second Life, and Scout Labs. They shared their wisdom on how you can—and should—be working with social media.
Your customers and your competition are already involved in social media. Why aren’t you?

Thanks & Regards 

Vaibhav Mishra                                                                                                          Skype ID : vaibhav.bittarget                                                                                    Mail ID : vaibhav@bittarget.in
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iTech Dunya is a technology blog that specializes in tech-related topics.Our GOAL is to produce high-quality content for our millions of readers.

Why should you go for an Online Community for Customer Service?

Why should you go for an online community for customer service?  “You can never go wrong by investing in communities and the human beings within them,” says Pam Moore, Social Media Speaker, Social Brand, and Website Design Consultant & Trainer.
Every business is getting benefit of internet and social media these days and ensuring a path of growth and prosperity by driving client engagement through b2b communities. On the other hand, if you are in online business, b2c communities are imperative to reach more number of customers and stay connected to them.
Well, most of the time customers look online business communities to find better service providers from across the world.  If you use this medium efficiently, it will deliver incredible benefits for going green in business. Actually, you can add several other benefits all along building brand reputation and difference from other competitors.
Benefits of an Online Community
Here are key benefits that business owners can avail from a business community:
Increase Understanding Level
For a better understanding, it is very important for every business owner to know its customers’ interest first. Online community takes marketer and customer close to each other and builds trust by driving a better understanding.
Open Doors for Two-Way Communication
For better services delivery, it is important to understand your customers’ requirements first! You would love to have your customer response on online community and develop products as per their choices. Simultaneously, it also keeps customers engaged and promotes collaborative culture in the market.
Enable To Find Potential Customers  
These types of network not only help you to understand your customer better, but it will also enable you to find potential customers through references.
Connect to the Global Leaders
To achieve bigger goals rapidly, sometimes you need to partner with the other global leaders. Online community could be an effective way reach them and share opinions for partnering with them.  
Strengthen Brand
A community gives a great impact on the brand development. It makes your business live in the market and witness every step of its journey either it is good or bad. It play vital role in image building during crisis.
Better Marketing
You can use it as a top marketing ingredient without paying anything to anybody.  It will help you to gain customers loyalty and of course they will refer others to you by doing word-of-mouth marketing.
Help to achieve Bigger Business Goals
Last but not least, community can help you to achieve bigger business goals! It must be a part of your every marketing plan and you can use it as a forum that helps to set bigger goals by taking suggestions from the other existing market leaders.
There are many other benefits of business community. Particularly, it allows you to be a part of developing market and be where your potential customers live.
 What You Should Know for Creating an Effective Online Community
Nevertheless, for creating an effective online community, its better management is very important. You should be active on your network with quality content to value your network partners.  Also, keep them updated what you have done, what you are planning to do and what you are looking for in the near future. You need to put extra efforts for planning effective online community strategy to keep your customers engaged and satisfied.  
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iTech Dunya is a technology blog that specializes in tech-related topics.Our GOAL is to produce high-quality content for our millions of readers.
With competition so strong in today’s eCommerce market, brands need to ensure that their online presence not only meets customer’s expectations, but also exceed them.
Customers are now relying on the use of online and mobile to engage with brands more than ever. Due to this increased activity, brands will need robust eCommerce strategies across all customer touch points to succeed. It’s time for brands to shift away from traditional push messaging and be truly customer focused.
With eCommerce sales accounting for $100’s of billions worldwide, what can brands do to ensure they get a healthy share of this revenue? These are my predictions, I'd love to hear yours or understand whether you think mine are relevant or rubbish!?
Contextual Shopping
Personalisation is old news. Although it is still important, brands will need to focus on contextual based experiences to stay competitive. Personalisation offers customer’s products/services based on past interactions whilst contextual commerce offers customer’s products/services based on their needs.
Contextual shopping blends online and offline experiences effortlessly. This is due to new customer-centric technology, allowing brands to anticipate customer’s needs, providing them with what they need when they need it.



Brands Need To Become Proactive

Similar to the previous point, brands will need to engage customers in different ways online to keep their attention and eventually lead to a conversion. There has been a significant rise in online retailers offering live chat to customers who are on their website to support their shopping experience and offer help. Online retailers are also promoting deals that are closely relevant to the customer’s buying habits to increase engagement.
Online retailers will now have to be more proactive when customers enter their online store, they cannot wait for the customer to act or they will get left behind.
Mobile Commerce Will Continue To Grow
The importance of mobile commerce is not going to go anywhere, in fact, in all recent reports it is predicted the amount of sales done through mobile will continue to rise.
Brands need to create a synergy with their online, offline and mobile experiences. If a customer is in store and a product isn’t in their size, they should be able to scan the barcode and order it through their mobile. If a customer has purchased jeans recently from a retailer, if they are physically near the store an advert should be served to the customer promoting any current offers on jeans.
Retailers Are Recognising The Importance of Their Online Services
Brands are beginning to staff their online services as they do their physical stores. Think about your favourite brand for a second, and then think about how you engage with them from their website to their social media channels. All online services now have a human element to them and brands need to continue to focus on improving this as they would offline services.
The Importance of Real Time Analytics
No longer are brands reviewing analytics from the past week, they are now viewing customer behaviour in real time. With real-time actionable analytics, brands can see what their customers are doing, where they came from and if they can offer support to keep the customer engaged. Programmatic advertising is also allowing brands to bid for ad space in real time based on very specific requirements and ultimately serve better adverts to customers.
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iTech Dunya is a technology blog that specializes in tech-related topics.Our GOAL is to produce high-quality content for our millions of readers.
1. The focus on “Return on Investment” The shiny new toy is just another toy. When social media started to be recognised as not just a plaything for teenagers, the marketers started piling in. They realized that it was free marketing driven by the global online crowd. Facebook “likes” were the new gold rush. For the last 7 years the shiny new social media toy has distracted us. We have talked about trust, engagement and other fluffy metrics. 2. The continuing rise in the importance of digital assets In the past advertising was just seen as an expense. But in the new age of digital it should be seen more as an investment in the future of your online authority. It is an asset build. Advertisements that had a lifetime of 30 seconds and never to be seen again and cost hundreds of thousands are being added to and even replaced by online videos that can be viewed this year and into the future. 3. Thinking global instead of local You competition is no longer just local. Amazon is the global competitor for the corner book store and much more. Online stores that are owned by corporations in London are selling to your customers in New York, Los Angeles or even Sydney. Small thinking needs to be discarded. The world can now be reached with a tweet, an email or a blog post that is shared on social. 4. Crowd sourced brand content is essential Coca Cola decided to re-invent and pivot its marketing philosophy from creative excellence to content marketing excellence when it discovered an essential truth about the digital world. That your customers and fans could create many more stories, content and conversations about your brand than they could ever hope to build or buy on their own. Scaling content on your own is expensive and hard to do. 5. The rise of the robots Marketing was just an art. Now it is being amplified and optimized by technology and science. Human intuition and creativity is being enhanced by data. The splintering of media means that to do digital marketing at scale you need help. Digital marketing platforms provide automation tools that allow you to publish and market at scale. Email: Automated email sequences can be designed to run from opt-in to purchase without human intervention. Social: Tweets and Facebook posts that were all done by hand are now loaded, scheduled and automated. Paid Digital Advertising: Knowing what works and what doesn’t makes sure that we are spending our Facebook marketing dollars on the right creative, approaching the correct target audiences and identifying the calls to action that work best. Marketing effectiveness is also able to be measured for impressions, engagement and clicks. We now have the ability to measure almost any data point. The old marketing joke attributed to John Wanamaker over a century ago will become a relic of the past “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.“ Measurement is what the digital world excels at. But you need to know what to measure and the digital tools to do it. 6. Email is alive and kicking Email is still a digital trend that isn’t going away. The rise of social media and all those multiple messaging apps (Facebook messenger, WhatsApp, Viber and much more) have lead many people to question the future of email. But it will not be going away anytime soon. It is still the default business communication tool. 7. Personalisation has arrived Relevance is key to catching and holding attention offline and online. Delivering content that engages and sells means tagging customers interests as they discover you and subscribe to your email list. There are now a variety of digital marketing technologies from email to marketing software that are now available that can provide personalized marketing. They are also within the resources and reach of most businesses. They will allow you to do personalisation at scale. 8. The data scientist is your next hire In the past direct mail, print and mass media were your only option. Experience, skill and intuition were the marketers only friends to achieve optimal results. Today there is a new and vital component. 9. Mobile is now your first screen Mobile was called the second screen but that has been flipped. It is now the primary screen for most. You only have to look at where most of Facebook’s revenue comes from (over 75% is from mobile advertising) and it becomes clear that smart phones should be a big part of the marketers focus. 10. Powerful digital platforms for all business As the cost of technology drops, the access to powerful software that was only in the past accessible by the big end of town has become a reality for all. 11. The rise and rise of paid social media advertising Social media was free. That is what attracted me and many marketers 7 years ago. But things have changed. Facebook has wound it’s organic reach for pages back to almost zero. Want to reach your Facebook fans? 12. Influencer marketing takes off Nike pays Tiger Woods and many other athletes for one thing. Helping them reach the right audience. Online influencers and niche bloggers now offer this for brands to reach targeted global audiences. They offer not only global reach but credibility and trust. Companies are now willing to pay for that attention. 13. Virtual reality is real It’s still early days but the rapid evolution of virtual reality and the big investment by players such as Google and Facebook with its Occulus Rift acquisition for $2 billion is setting the stage for immersive marketing. Marketing webinars that educate while wearing a virtual reality headset will have incredible engagement capabilities. 14. Wearable technology takes its first steps Do you wear a Apple watch? Have you been reminded to stand to reach your standing goal several times during the day as it vibrates gently on your wrist. As the web becomes noisier and more crowded the use of wearable technology by marketers will be tested. Standing out will become even harder and marketers will need to find different ways of communicating with potential customers that work. 15. Mobile apps for all business In the past the cost of developing an app was high. Today the costs are plummeting as the technology has improved. The domination of the web by mobile will lead to companies realizing that an app is no longer an option but a necessity. Moustafa Sobhy Digital Marketing Manager
1. The focus on “Return on Investment”
The shiny new toy is just another toy.
When social media started to be recognised as not just a plaything for teenagers, the marketers started piling in. They realized that it was free marketing driven by the global online crowd. Facebook “likes” were the new gold rush. For the last 7 years the shiny new social media toy has distracted us. We have talked about trust, engagement and other fluffy metrics.
2. The continuing rise in the importance of digital assets
In the past advertising was just seen as an expense.
But in the new age of digital it should be seen more as an investment in the future of your online authority. It is an asset build. Advertisements that had a lifetime of 30 seconds and never to be seen again and cost hundreds of thousands are being added to and even replaced by online videos that can be viewed this year and into the future.
3. Thinking global instead of local
You competition is no longer just local.
Amazon is the global competitor for the corner book store and much more. Online stores that are owned by corporations in London are selling to your customers in New York, Los Angeles or even Sydney.
Small thinking needs to be discarded.
The world can now be reached with a tweet, an email or a blog post that is shared on social.
4. Crowd sourced brand content is essential
Coca Cola decided to re-invent and pivot its marketing philosophy from creative excellence to content marketing excellence when it discovered an essential truth about the digital world. That your customers and fans could create many more stories, content and conversations about your brand than they could ever hope to build or buy on their own.
Scaling content on your own is expensive and hard to do.
5. The rise of the robots
Marketing was just an art.
Now it is being amplified and optimized by technology and science. Human intuition and creativity is being enhanced by data. The splintering of media means that to do digital marketing at scale you need help. Digital marketing platforms provide automation tools that allow you to publish and market at scale.
Email: Automated email sequences can be designed to run from opt-in to purchase without human intervention.
Social: Tweets and Facebook posts that were all done by hand are now loaded, scheduled and automated.
Paid Digital Advertising: Knowing what works and what doesn’t makes sure that we are spending our Facebook marketing dollars on the right creative, approaching the correct target audiences and identifying the calls to action that work best.
Marketing effectiveness is also able to be measured for impressions, engagement and clicks. We now have the ability to measure almost any data point. The old marketing joke attributed to John Wanamaker over a century ago will become a relic of the past
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.“
Measurement is what the digital world excels at. But you need to know what to measure and the digital tools to do it.
6. Email is alive and kicking
Email is still a digital trend that isn’t going away.
The rise of social media and all those multiple messaging apps (Facebook messenger, WhatsApp, Viber and much more) have lead many people to question the future of email. But it will not be going away anytime soon. It is still the default business communication tool.
7. Personalisation has arrived
Relevance is key to catching and holding attention offline and online. Delivering content that engages and sells means tagging customers interests as they discover you and subscribe to your email list.
There are now a variety of digital marketing technologies from email to marketing software that are now available that can provide personalized marketing. They are also within the resources and reach of most businesses. They will allow you to do personalisation at scale.
8. The data scientist is your next hire
In the past direct mail, print and mass media were your only option. Experience, skill and intuition were the marketers only friends to achieve optimal results. Today there is a new and vital component.
9. Mobile is now your first screen
Mobile was called the second screen but that has been flipped. It is now the primary screen for most.
You only have to look at where most of Facebook’s revenue comes from (over 75% is from mobile advertising) and it becomes clear that smart phones should be a big part of the marketers focus.
10. Powerful digital platforms for all business
As the cost of technology drops, the access to powerful software that was only in the past accessible by the big end of town has become a reality for all.
11. The rise and rise of paid social media advertising
Social media was free.
That is what attracted me and many marketers 7 years ago. But things have changed. Facebook has wound it’s organic reach for pages back to almost zero. Want to reach your Facebook fans?
12. Influencer marketing takes off
Nike pays Tiger Woods and many other athletes for one thing. Helping them reach the right audience.
Online influencers and niche bloggers now offer this for brands to reach targeted global audiences. They offer not only global reach but credibility and trust. Companies are now willing to pay for that attention.
13. Virtual reality is real
It’s still early days but the rapid evolution of virtual reality and the big investment by players such as Google and Facebook with its Occulus Rift acquisition for $2 billion is setting the stage for immersive marketing.
Marketing webinars that educate while wearing a virtual reality headset will have incredible engagement capabilities.
14. Wearable technology takes its first steps
Do you wear a Apple watch? Have you been reminded to stand to reach your standing goal several times during the day as it vibrates gently on your wrist. As the web becomes noisier and more crowded the use of wearable technology by marketers will be tested.
Standing out will become even harder and marketers will need to find different ways of communicating with potential customers that work.
15. Mobile apps for all business
In the past the cost of developing an app was high.
Today the costs are plummeting as the technology has improved. The domination of the web by mobile will lead to companies realizing that an app is no longer an option but a necessity.
Moustafa Sobhy
Digital Marketing Manager
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