Digital Text Marketing Top 6 Trends 2015

Your content is crucial in order to hook your audience. That being said, the way you display your content is equally as important. Businesses now understand the importance of content when it comes to engaging with your audience. Here are the components that are making digital text a marketing trend of 2015:

Content Marketing – 

This strategic marketing approach allows companies to create engaging content to attract and communicate with their audience without selling the product. For example, a car dealership may write an article on the top ten family cars of 2015, informing their audience on each vehicle, with the intent for them to purchase a car.
Native Advertising – Native advertisements are ads hidden within content in order to make it look organic. These articles can be highly engaging and can be completely unidentifiable. Consumers have grown tired of product placement and overly grandiose advertisements; however, native advertising is more natural and unforced.

Personalization – 

Even with great content, businesses still face the challenge of connecting with their audiences. Site personalization technology is not a new concept and is ideal for helping to target audiences with specific products. Applications such as Barilliance, Brightinfo and Idio are all created to assist businesses in this area.

Mobile Accessibility – 

With a tap of a finger, consumers are connected to the internet within a matter of seconds. The ability of 24/7 internet accessibility creates a huge opportunity for potential business. With more people using a Smartphone, having your website mobile-friendly increases your probability for consumer engagement. If your content is unreachable via mobile phone, people will move onto the next site.

Social Media –

 Social networking sites such as Twitter, Instagram, Facebook and YouTube are giving businesses endless opportunities to express themselves in ways they never could. Through these sites, businesses have various options for how they want to display their content to their audiences. With added visuals, hashtags, and relaxed blogs, these all help personalize businesses and present their content in a humanized way that will reach various demographics.

Analytics – 

 There’s always been an interest in the numbers but now it’s become an essential part in growing a successful business. Analytic services are helping businesses not only discover the profile of their visitors but also can measure what content sources drives visitors to their online sites and what content converts into leads and online purchases.

Digital text is a hot online marketing trend of 2015, as people now want to be hooked not only through images, but through words. In order to change or enhance consumer behavior, your content needs to make the person stop, read and then behave in a positive outcome. If written in an engaging manner that’s authentic, digital text is an extremely influential and powerful tool for businesses.