Apple Pay launch an example of competitive edge with early adoption.
The list of technologies businesses have adapted to has been huge over the last 10 years. One key motivator for a business to implement tech and web based changes is to keep up with their competitors and influencers.
But what if you could get a competitive advantage by adopting new technology early?
I read about a striking example this week. Apple Pay, the Apple mobile contact less card less payment system has just launched in the UK.
Twitter was awash with users who were enjoying using the system, which allows you to pay for things in much the same way as using a contact-less debit or credit card, except using your Apple mobile device instead of reaching inside your wallet. This technology could become the norm over the next few years, because quite simply, its convenient.
But while twitter was full of people using the hashtag #ApplePay, not all of them were happy! Here are a few snippets,
@HSBC_UK So I can’t use #ApplePay because you’re not ready? #fail
@TSB Sort Apple Pay out I hate being left out! I’ll go to Natwest! #ApplePay
So consumers were angry that their banks in particular hadn’t got organised and adopted this new technology. The consequences were clear, people were considering moving providers rather than wait a few months.
What’s the message here?
Well, the fact that so many people were tweeting about good experiences with Apple Pay isn’t a surprise. Adopting technology early can be great for your business.
- Adopting technology that makes your customers lives easier improves customer retention
- Adopting technology that delights your customers and target customers means they’ll share positive stories on social media
- Adopting the right technology early makes it easier for customers to find you and removes barriers for them to become customers
- Failing to adopt technology can reduce your visibility to clients (responsive sites and Google are a great example of this)
- Failure to adopt technology means your customers and prospects have an incentive to check your competitors
- Failing to have the technology in place that your market expects is a surefire way to generate negative PR. Do you want to be dealing with the type of response HSBC had to deal with over Apple Pay?
What to do about it?
Where are you now?
Are you using the right technologies? Are you ahead or behind in your marketplace? Ask these questions first. Get experts to check the status of your web and other digital technologies and you’ll see where there are areas you can improve.
Post A Comment:
0 comments: