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| Trick Posting on LinkedIn - Which Button? |
Trick Posting on LinkedIn - Which Button?
Unsure which button to press when it comes to posting on LinkedIn?
- Share an update is a short update which could contain a link.
- Upload a photo is for images and other files such as PDF documents. Add text with the file which could also include a link.
- Publish a post is for long posts / articles / blogs and appears on your Profile.
READY TO PUBLISH?
So how do you write and publish a post for LinkedIn?
Publishing a long article is about providing value to your network to invite engagement or action, be it commenting, sharing, clicking on a link, or making contact with you.
THINGS TO CONSIDER
Here are our top content writing tips for your LinkedIn articles;
- Have a purpose or outcome - e.g. to educate or inspire action
- Understand who your intended audience is
- Aim for 500 – 2000 words
- Break up the text with relevant images (preferably branded with your logo)
- Use your keywords in sentences and position yourself accordingly
- Write conversationally, and invite the reader to engage
- Link outwards to your other articles / webpages / social media profiles
- Back up stats and claims with data and reference points
- Always have a call to action direct or indirect
- Create a compelling, attention grabbing headline
- Close with a summary, about the author, and call to action.
ARTICLE FRAMEWORK
1. Intro paragraph – tell them what you are going to tell them
Break your content into 3 main points
2. Point 1
3. Point 2
4. Point 3
5. Summarise what you have told them
6. Ask a question to invite engagement.
7. Close the article with an About the Author footer including a CTA.
Writing is easy and can be fun once you get into a flow.
WHAT NEXT?
If you need help, book a mentoring session with me or attend our LinkedIn Content Marketing and Publishing workshop on Nov 18th, 2015 in Perth. Click for more details.
If you enjoyed this LinkedIn article, don't forget to click the like button, add your comments and share with your network.
ABOUT THE AUTHOR
Jo Saunders is known as the LinkedIn Demystifier, providing mentoring, group training and consulting to professionals, organisations and SME. Our mission is to help professional services teams connect and communicate with their target market using the right tools and strategy, for career branding, relationship building and business growth. Click HERE to learn more about our upcoming workshops.
For more digital communication and LinkedIn tips and insights, just click the 'follow' button at the top of this page and check out my other articles here.
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