The Latest on Email Marketing

I have worked with many of you on your email campaigns, and want to provide you with the latest stats to set proper expectations on how to set up a successful campaign and what the metrics should look like to determine success. Upon my research on the effectiveness of ema
il marketing, I have come across the following helpful information:

- In 2014, email marketing was cited as the most effective digital marketing channel for customer retention in the United States. January 2015

- Click through rate (CTR) of emails is higher when using the recipients first name in the subject line over no use of the first name. January 2015

- Email marketing has a 3.31% conversion rate

- Saturday has the highest email CTR at over 9% (Sunday is second just under 9%). January 2015

- Adding social sharing buttons to email messages an increase click-through rates by more than 150%. December 2014

- Email shows high engagement rates with an average of 3.75 pageviews per visit, and achieves the highest comparative conversion rate at 2.9%. November 2014

- 45% of marketers cite email as the channel they use most to connect with brands they trust, and 49% of non-smartphone consumers and 36% of smartphone consumers say the same. [However], marketers are much more likely to make a purchase after receiving an email (93%) than consumers (49%). February 2013