Ring, Ring! The Future of SEO is Calling on Your Mobile
Mobile and voice search are shaping the future of SEO.
This means that you need to have a mobile mindset for all of your website and product based decisions and strategies (i.e. mobile design, mobile advertising, mobile e-commerce and payment, mobile coupons, etc.).
Worried about how your SEO and online marketing will do in 2016 or even 2017
Worried about how your SEO and online marketing will do in 2016 or even 2017
Don’t be.
Google’s algorithm is always going to be changing. As long as you are doing what is best for the searcher, then you will be in a good place. For example, switch to a mobile responsive website design, have ‘buttons’ to click on your website that are large enough to be clicked easily on a small mobile device, make sure the text is large enough to read without zooming in, and place links far apart to avoid wrong navigation, etc.
What about Siri?
Often times, voice searches are faster than typing what you want searched.
Part of the way to embrace and prepare for future changes in 2016, will be how you embrace the increasing popularity of voice searches on mobile devices. So, make sure your website is mobile friendly, make your apps search friendly, and integrate your SEO strategy with your content marketing (i.e. identify popular long descriptive phrases that users are searching and write content around those: FAQs, facts, How-to articles, videos, etc.).
Click here to find the keywords people are searching for online. You can use Google’s Keyword Planner to research key terms that are relevant to your product or service, and get statistics to help you decide which keywords to use.
Talk with us if you need help with your online marketing strategy.
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Post written by staff writers at COGO Interactive
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