Guest Post - Creating Content: Tricks to Get your Business Website to the Top - Brooke Chaplan
Creating Content: Tricks to Get your Business Website to the Top
Website content must be engaging and original. In fact, Google’s complex algorithms infamously penalize sites that duplicate content. To have a successful business and brand you have to make sure your website isn’t falling behind. Following the four tips below will help get your business website to the top and keep your content new and exciting.
Content Design
Generally speaking, three-fourths of users will read the headlines, but only one-fourth will read the actual content. All your writing must have strong headlines and enticing introduction paragraphs that persuade readers to continue. However, while certain website owners may be tempted to overload readers with too much information, less is always better. Lean writing should be the mantra of content creators so be sure to create content that is scan-able, with bullet points and material broken up into smaller sections. Long blocks of text should be avoided. In contrast to the introduction, closing content must be actionable and goal-orientated. For example, blog articles should conclude with calls to action that encourage the reader to apply the tips they just read.
Problem Solving Content
Businesses sometimes forget that online consumers aren’t interested in your products, just in solving their own problems. Therefore, be sure to tailor your content to focus on how products or services solve common customer problems. Part of this will involve predicting customer doubts or objections and incorporating answers into content.
Content Design
Generally speaking, three-fourths of users will read the headlines, but only one-fourth will read the actual content. All your writing must have strong headlines and enticing introduction paragraphs that persuade readers to continue. However, while certain website owners may be tempted to overload readers with too much information, less is always better. Lean writing should be the mantra of content creators so be sure to create content that is scan-able, with bullet points and material broken up into smaller sections. Long blocks of text should be avoided. In contrast to the introduction, closing content must be actionable and goal-orientated. For example, blog articles should conclude with calls to action that encourage the reader to apply the tips they just read.
Problem Solving Content
Businesses sometimes forget that online consumers aren’t interested in your products, just in solving their own problems. Therefore, be sure to tailor your content to focus on how products or services solve common customer problems. Part of this will involve predicting customer doubts or objections and incorporating answers into content.
For example, consider creating a friendly sub-page that provides informative content while overcoming customer objections. Develop a useful ‘how-to’ sub-page that documents and explains the most common customer questions and concisely explain to customers the pros and cons of similar products or services.
Re-Design the Website Layout
According to Entrepreneur magazine, not only does the content have to be interesting and engaging, but the website design should be attractive and visually digestible. In fact, you may have excellent content, but if the page is overcrowded or poorly designed, users will easily lose focus and leave. Don’t forget that white space is equally important as written content and professional pictures.
Re-Design the Website Layout
According to Entrepreneur magazine, not only does the content have to be interesting and engaging, but the website design should be attractive and visually digestible. In fact, you may have excellent content, but if the page is overcrowded or poorly designed, users will easily lose focus and leave. Don’t forget that white space is equally important as written content and professional pictures.
In addition, be sure to create a user-friendly format that entices users to continue reading and follow calls to action. For example, an article about shopping at Nordstrom's should include the benefits of using discountrue.com coupons at the conclusion. Customers should be able to clearly see and learn about the products you offer.
Interactive Content
For websites or blogs that provide regular answers, advice, or informative content, consider asking users for what they want to see more of and why. This can be easily accomplished though single-click questionnaires that graphically display user’s opinions. Certain websites even provide interesting and fun questionnaires every single day to engage users to share their opinions.
Interactive Content
For websites or blogs that provide regular answers, advice, or informative content, consider asking users for what they want to see more of and why. This can be easily accomplished though single-click questionnaires that graphically display user’s opinions. Certain websites even provide interesting and fun questionnaires every single day to engage users to share their opinions.
For example, consider writing about both the successes and failures of certain projects. Elicit feedback from users about why they think a project or product failed, and what they would do differently. It’s a great way to get feedback and get more interactive content up and going.
In short, creating engaging content can be accomplished through proper content design that helps answer questions and solve problems. Be sure to create a user friendly layout and provide interactive content.
In short, creating engaging content can be accomplished through proper content design that helps answer questions and solve problems. Be sure to create a user friendly layout and provide interactive content.
Brooke Chaplan
Freelance Writer
Freelance Writer
Post A Comment:
0 comments: