Top 7 Marketing Tips

Top Marketing Tips

Marketing is evolving constantly like technology and mobile phones. There are many ways to raise brand awareness and get your marketing message out there.

Here are my Top 7 Tips to ensure your marketing strategy is packing a punch!

Video last longer!

Video is the future of online marketing. Today YouTube receives more than one billion unique visits per month. Producing good quality videos can be a really good marketing tool for delivering your message and engaging visitors on your website or YouTube account.

Fully responsive website

Most web searches are now conducted on a mobile device, so if you’re website isn’t optimised for a tablet or smartphone, potential customers will stop reading. Google has set a deadline of the 21st April to get your website responsive so if you haven't made your site responsive, you could be getting penalised by Google as it lowers your ranking. A responsive website should re-scale and re-size the content for a better browsing experience.

Email marketing

Targeted email campaigns will help you drill down to the interested prospects. Put some locked content on your website (with a data capture tool where people have to leave an email address in order to access the information) to help collect more data.

PR

PR isn’t just talk! This is a more traditional marketing channel, which you can use to get your message to a specific audience. A good quality PR campaign can reach your audience using good content, or a hook; like a promotional offer, to gain coverage across a wide spectrum of publication channels.

Good content

Content marketing is about writing good original content. Google loves websites who publish original content but punishes websites with poor or duplicate content. Quality content with a consistent tone of voice will build trust with your audience.

Let’s get social

Twitter is commonly used as a real time customer portal by businesses, giving customers quick and easy access to advice and information. Social media uses a combination of popular platforms like LinkedIn, Google Plus, Pintrest and Facebook to maximise customer engagement and brand exposure. You should encourage customers to post good reviews across these sites with recommendations.

Let’s not forget direct mail!

Popularity of direct mail has declined steadily over the last 10 years, which, is why you should consider using this now. Gone are the days where you received thousands of letters, these have been replaced by emails. This decline is exactly the reason why you should be using direct mail: People receive less post these days, so the mail we do receive we actually bother to read rather than throwing in the bin!

A combination of them all is the most successful plan ensuring you reach every possible audience using the various methods.