This just in. Lyft has been playing around with a monthly subscription plan for its frequent riders over the past few months, The Verge reports. The passes, which appear to be offered to passengers who spend up to $450 per month, range anywhere from $199 for 30 rides to $399 for 60 rides. Rides are covered up to $15. “We are going to move the entire industry from one based on ownership to one based on subscription,” said Lyft CEO Logan Green, at a press event on Wednesday.
What a brilliant move, with a ton of opportunity. Here's how I would advise Lyft (and any employers reading this), regarding their next stop. Go corporate or go home. Companies are looking for all sorts of cool perks to attract talent these days. So think for a moment what it might feel like for an employee to have a driver take them to and from work. If you work in a city, like many people do, you know what a hassle and how expensive it can be to drive to work daily. There's the cost of car ownership (car payment, gas, insurance, repairs, etc.) and the cost of parking, which in some cities can be as high as $1,000 a month. That's a lot of dough for anyone. And of course there is the stress associated with driving around in search of a coveted parking space.
If I were advising the CEO of Lyft, I'd tell him to band together a team of sales people and canvas the corporate market, as a benefit like this would be highly treasured, especially by new grads who've yet to purchase their first vehicle. I mean, this could be a real game changer for a company that may not be able to entice employees with perks like Foosball tables, because they simply don't have the real estate to do so.
So if you're reading this and you're a leader in an organization, I would suggest reaching out to Lyft to see if they'll give you a break for buying multiple subscriptions. I'd also ask your employees how valuable a perk this would be, especially on a cold winter's day, when mass transportation runs slowly, if it even runs at all! My guess is that they'd be quite thrilled by this idea. And if you made it happen, they'd tell their friends about how great it is to work for a place that has the well-being of their people in mind. Which in turn, would attract more people to your organization. Voila! Chalk one up for another great perk that will help you attract talent!
So you may be thinking, but what if some people actually need to bring their cars to work because their job requires them to visit clients. That's okay. They can use their subscriptions on days when they're in town to lunch in another part of the city or to run a personal errands.
You need to think out of the box when looking to attract and retain talent. And this idea, may be your most brilliant yet!
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