Motorola introduces ultra-cheap Android phone today called Moto E.
It cost $ 129 without a contract, and shows a change in the strategy of Motorola from premium manufacturers, expensive phones to the device manufacturer cheap enough to entice people people still use regular phone features.
For the sake of comparison, the iPhone 5S price of $ 649 without a contract.Samsung Galaxy S5 is priced around $ 660.
Moto E has a 4.3-inch screen and run a "clean" version of Android, which means you will not find many changes to the software as you do in most Android phones.That also means that Motorola will be able to upgrade the software of the phone shortly after Google released a new version of Android. There's also a 5 mega pixel camera and memory card slot that will allow you to add up to 32 GB of additional storage.
However, Moto E can not connect with the super-fast LTE network. It only works on 3G networks.
It cost $ 129 without a contract, and shows a change in the strategy of Motorola from premium manufacturers, expensive phones to the device manufacturer cheap enough to entice people people still use regular phone features.
For the sake of comparison, the iPhone 5S price of $ 649 without a contract.Samsung Galaxy S5 is priced around $ 660.
Moto E has a 4.3-inch screen and run a "clean" version of Android, which means you will not find many changes to the software as you do in most Android phones.That also means that Motorola will be able to upgrade the software of the phone shortly after Google released a new version of Android. There's also a 5 mega pixel camera and memory card slot that will allow you to add up to 32 GB of additional storage.
However, Moto E can not connect with the super-fast LTE network. It only works on 3G networks.
In its announcement today, Motorola said the phone to its previous budget, is $ 179 Moto G, is the best-selling smartphone ever, a bad sign for the last year of Moto X Phone top, gets hyped up with a marketing blitz expensive and PR.
Moto G also has an upgrade now. Now it can connect to the LTE network and cost $ 219 without a contract, which is still cheaper than most other LTE phones.
Until last year, Motorola is trying to attack the smartphone market premium, like Samsung, Apple, and HTC. But now it's clear that the first (and last) of its leading device according to Google, Moto X, not the hit it's meant to be.
Motorola is about to become part of computer maker Lenovo China. It is unclear what Lenovo think of this strategy. Lenovo makes smartphones, but not sell them in the US and many other countries. Cheap devices like Moto E may help Lenovo gain a foothold in other markets. At the same time, Motorola is a good brand, and Lenovo might want to use it for high-end phone market.
For many people, Moto E would probably be a good phone for the money. It's not strong frenzy, but for those who just want to check Facebook, email, or scroll through Twitter, it should be good.
Below is a video from Motorola shows off new Moto E:
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