Trends in Smartphone
Although smartphone sales are projected to drop by more than half from 2014, the opportunities continue to skyrocket for businesses to take advantage of a mobile captive audience.
Already you can use your smartphone to check into a flight, pay for a meal, get directions to your destination and even see what traffic looks like on the way there. Using a smartphone to make phone calls or take pictures is now considered elementary; even children are often more adept at some of the more sophisticated uses of the smartphone than their parents.
Slowly but surely, smartphones are eclipsing a plethora of other devices; meanwhile, innovative app developers are working hard to create more ways to turn a hand-sized apparatus into the main hub of communications, control and interaction with the world around you.
You can use an app to find the leaky window in your house using thermal imaging, use a Bluetooth breathalyzer to figure out if you and your friends are fit to drive, track your fitness goals and progress by measuring your muscles, and even figure out why your check engine light is on without having to go to a mechanic.
Savvy businesses have taken advantage of the increasing numbers of customers that check out their products on their phones first, even if currently they’re still waiting to make the actual purchase via their desktop computers. By creating apps that complement their website’s products and services, they’re able to connect with their users wherever they are, before they even sit down to purchase a product. Examples include recipe sites that allow you to create a shopping list for ingredients to take with you to the store, project management products such as Asana that have created mobile apps to remind you of your tasks via phone; wine review sites such as Vivino that allow you to take pictures of labels on your phone to find reviews of the wine you’re considering, and also provide a larger library of content via their website. Even if the app is free, these businesses are ensuring that their brand name is at the forefront of their customers’ minds – once their customers are ready to purchase a product, they’ll head straight to the businesses that they already trust and interact via their online apps.
Also in the smartphone realm, advancements in recharging and exponential energy for mobile devices have caught the eye of the tech world. At the 2014 International Consumer Electronics show, several innovators brought tiny lightweight options for charging cell phones on the go. Considering the push to make smartphones as necessary as wallets, it bodes well to be able to keep them charged, regardless of the situation or the environment. Several companies are working on just that: unobtrusive ways to charge a smartphone without the inconvenience of having to plug it in and miss having it in hand.
Outside of ensuring that our smartphones are always available and charged, the biggest winners in the smartphone arena will be the apps and businesses that tackle the innovation of easy purchasing and buying power via mobile phone ahead of the curve. As the number of global smartphone users eclipses the number of desktop or laptop computer users, it will become more and more essential to make purchasing on the go a viable, safe and secure option.
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