SEO with Google+ #1: Headlines, every time

SEO with Google+ #1: Headlines, every time

The more users notice your Google+ posts, the more likely they are to engage. The challenge is to stand out in a sea of thousands of posts. 

First things first. Unlike other social platforms, Google+ posts act more like mini blog posts, and every post needs a headline. Not only does adding a header help your post stand out, but Google uses the first words of your post in two different ways:

• They incorporates your headline into the title tag of the post
• The headline is typically what displays in Google search results

Adding the right headline can help your post stand out in search results, and can greatly influence the number of people who both notice and click through to your content

• Use a headline, every time.
• This is why it’s important to use headlines for your Google+ posts. See, if you don’t use a headline, Google will just grab the 70 characters of the first line. That won’t be very compelling when it shows up on the search page.