Enter Mobilegeddon!
Brace for impact, a big change has hit.
If you haven’t already heard, as of April 21, Google announced a significant change in its' search ranking algorithm, stating that it will now incorporate a site’s mobile-friendliness into the equation. Dubbed “mobilegeddon”, the latest change is set to turn up the heat on the fight for the top dog position in search rankings.
EIK!! Is my website mobile friendly? Take the test here.
But having a mobile ready website is only just the beginning! With mobile users quickly overtaking the desktop user audience, having a website that looks good on mobile is just not enough, you need to consider how your mobile user are interacting with your website.
We need to take lead from Google. They have identified and understand the dynamic change in user behaviour for mobile users. They’re demanding, and we need to respond to this, providing what they need at the time that they need it. So while responding to the algorithm change is pivotal, it’s representative of a much bigger shift we must be adapting to.
Time to turn on our “mobile mindset”.
Our 4 quick tips to ensure you are meeting your consumers expectations:
Responsive - People are visiting your website for a specific purpose at a specific time. Make sure your website is designed to ensure they can quickly and intuitively find the information they are after without any difficulty.
Relevant - Think about the viewing behaviour of your visitors and the information they would be looking for on a mobile device compared to a desktop computer. While they don’t want a striped back version of the website, consider placing more relevant information to the top of the page.
Accessible - Have you used easy-to-read text? Are the images large and clear? Is the website layout simple and easy to navigate?
Frictionless - Nothing affects the perception of a brand more than a frustrating and time consuming website visit? If their mobile visit is distracting or too difficult to manipulate, the visitor will simply leave
Beware - Google has issued the warning - they want their mobile users to be happy and to ensure they can continue to deliver “relevant information, and high quality search results that are optimized for their devices."
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