The new content marketing and wearable tech
Content marketing hasn't changed a lot over the last couple of years (apart from becoming steadily more important to businesses) but there is a huge amount of change ahead. And that change is going to take place thanks to the growth of wearable technology.
But how? Well, due to the fact that people will be wearing devices more rather than just carrying them, the way content is going to be viewed and consumed will simply change. There are implications for the way content is produced.
Let's take the Apple Watch. Putting all of the glamour and glitz of the media hype to one side for a moment, it is worth considering how it is currently being used. Apps are being adapted for the Apple Watch. But the screen is tiny. And it won't get any bigger. So apps on the Watch look very different to apps on a phone.
If you have taken any notice of what the adapted apps actually look like, you will notice that they present small snippets of information to the Apple Watch owner, fitting the demands and requirements of the small screen.
And that is what needs to happen to content. As content starts to become more available on wearable tech (from glasses to watches, to clothing), content creators will need to adapt it so that it fits onto a small screen, or is able to be read while the reader has five seconds to spare.
What this means for content creators
Whether you are a company that has content created in-house, or a content marketing specialist creating work for a company, you need to be ready to make your content shorter, smaller and more immediately useful. For example, consider the prospect that wants to find out about the best way to organise their closet. You sell closet organisation as a service, and you've created content for years about the topic. It has worked well so far.
The content you have created has brought you steady traffic and conversions. But now with wearable tech on the scene, you have to try harder.
Put it this way. If you have an Apple Watch and you want useful content on organising a closet, you will expect to be able to read all the tips and information on closet organisation that you need, but in bite-size form.
This will be happening and will be a key aspect of content marketing in the next 12-18 months.
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